Senior Copywriter, Brand Campaigns

About the Role

Key Responsibilities

• Ideate, create, and execute 360 campaign creative across all channels (owned & paid) inspired by creative and business briefs.
• Pursue ways that we can work better, faster.
• Manage projects that are on-brief and polished, mitigating feedback, ultimately keeping workstreams on track.
• Stay informed about industry trends, emerging technologies, culture and consumer behaviors to inform creative decisions and maintain our brand's competitive edge.
• Maintain high standards of quality and craft throughout the design and implementation process, ensuring that the final output meets or exceeds expectations.
• Consistently apply our brand voice and visual ID guide best practices and standards for brand and seasonal connectivity, attribution and impact.
• Manage copywriting projects from conception to completion, ensuring timely delivery and alignment with strategic objectives.

Requirements

• Bachelor's degree in creative writing, advertising, or related field.
• 5+ years copywriting experience in a professional advertising agency in a senior role.
• Proven track record of creating and contributing to successful 360 campaigns.
• Exceptional portfolio showcasing creative writing and conceptual thinking.
• Proficiency in industry-standard creative tools and software including the Adobe Creative Suite, Microsoft Office, Google Slides, and Figma.
• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate partners and connect across Walmart Creative Studio.
• Experience working in a fast-paced, high-stakes environment leading campaigns.

Nice to Have

• Copywriting for online brand initiatives.
• Copywriting in an online creative or related digital field.
• Copywriting in a retail environment.
• Developing copy concepts in a retail or marketing environment.
• Working for or with creative agencies.

Qualifications

• Bachelor's degree in Journalism, Creative Writing, Advertising, or related field.
• 2 years' experience in copywriting OR 4 years' experience in copywriting.

Benefits & Perks

• Competitive compensation and comprehensive benefits package.
• Opportunities for professional growth and development within a global industry leader.
• A dynamic and collaborative work environment with a focus on making Walmart relevant through creativity and execution.
• Health benefits including medical, vision and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits such as short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Walmart-paid education benefit through Live Better U, covering tuition, books, and fees for various programs.