Senior Copywriter

About the Role

Key Responsibilities

• Work directly with the MHW Brand Creative Director to effectively communicate the brand consistently across all channels to define and evolve brand voice and identity according to strategy.
• Craft each season's messaging framework and all product copy with the highest editorial standard, expressing brand emotion and product technicality.
• Work daily with visual creatives / graphic designers in Figma to shape, iterate, and strengthen the link between visual and written creative marketing.
• Write accurate and action-inspiring email, web, and product copy while crafting overarching stories, themes, and campaigns.
• Write with an understanding of online promotions, AP Style, and SEO principles to align content with best practices and brand standards.
• Create seasonal product copy for Product Description Pages (PDP) and merchandising deliverables to improve engagement, conversion, and customer satisfaction.
• Manage project timelines to ensure timely delivery of copy.
• Drive naming of product key styles and proprietary technical platforms through briefing, positioning, ideation, and selection.
• Foster close relationships with Product and Ecomm Teams to understand and express product positioning and technical details.
• Organize and deliver copy in content management system (Salsify).
• Monitor and translate wider culture, including outdoor culture, to root brand messaging within current times.
• Communicate clearly and kindly with team members, internal clients, partners, and external creative collaborators.
• Maintain and update copy guidelines for brand consistency and adhere to departmental procedures.

Requirements

• Bachelor's degree in Journalism, Creative Writing, Liberal Arts, or a relevant field.
• Minimum of 5+ years as a copywriter in-agency or in-house, with experience creating messaging frameworks for top-of-funnel to bottom-of-funnel marketing.
• Strong ability to distill complex ideas into simple, clear, and resonant expressions.
• Experience utilizing modern AI tools and prompt engineering to streamline workflows and scale projects.
• Proven writing capabilities with a strong grasp of spelling, grammar, and creative expression relevant to brand-specific copywriting.
• Ability to adapt messaging to different channels and devices.
• Portfolio link included in application or on resume.
• In-depth knowledge of outdoor pursuits such as hiking, trail running, climbing, bouldering, snowboarding, and skiing.
• Proficiency in Google Suite and MS Office (Excel, Outlook, PowerPoint, Word).
• Excellent organizational skills, self-motivation, and ability to handle high-volume work.

Nice to Have

• Interest in technical outdoor style and broader current style culture.
• Experience copywriting for a consumer-facing brand in a DTC business or global brand experience.
• Ability to work independently and as part of a team with a proactive attitude.

Qualifications

• Bachelor's degree in relevant field.
• Minimum of 5+ years of professional copywriting experience, preferably in a consumer-facing or global brand context.
• Portfolio demonstrating strong writing capabilities.

Benefits & Perks

• Salary range of $91,100 - $152,300, determined by experience and other factors.
• Comprehensive benefits including medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and voluntary benefits.
• 401k plan with generous company match.
• Employee discounts and extensive wellness benefits.
• Generous time off program.
• EAP + confidential 24/7/365 counseling services.