Senior Data Scientist - Marketing Analytics

Wynn Resorts

Las Vegas, NV

Full Time

Senior

about 2 months ago

Job Description

About the Role

The Senior Data Scientist - Marketing Analytics will work closely with management to execute analytical initiatives aimed at solving business problems through techniques such as segmentation, optimization, advanced analytics, and machine learning. The role involves creating reports and dashboards to monitor performance metrics and provide actionable insights, contributing to strategic decision-making within the organization.

Key Responsibilities

Develops advanced analytics solutions including customer segmentation, optimization, test & design of experiments, and prescriptive analytics to solve business problems.
Operates as a subject matter expert on statistical analysis, test and design of experiments, analysis methodology, modeling & application, and financial impact analysis.
Collaborates with cross-functional partners to understand their business needs, formulate and complete end-to-end analysis that includes data gathering, analysis, ongoing scaled deliverables, and presentations.
Delivers effective presentations of findings and recommendations to multiple levels of leadership, creating visual displays of quantitative information.
Establishes and maintains effective performance tracking; identifies improvement opportunities, formulates hypotheses, and proposes, designs, and implements tests to drive strategy enhancement and optimization.
Manages multiple priorities, communicates business performance and project progress to management and business partners.
Develops and automates reports, iteratively builds and prototypes dashboards to provide insights at scale, and ensures accuracy of work products.
Follows standard work processes and documentation requirements, recommends process improvements, and continuously enhances technical and leadership skills through training and development.

Requirements

Bachelor's degree in a quantitative field such as Statistics, Computer Science, Engineering, Data Science, or related fields.
3-5 years of experience in data analysis, data science, or a related field.
Proficiency in SQL and familiarity with data visualization tools like Tableau.
Experience with statistical software (e.g., Python, PySpark) and libraries for managing, manipulating, and analyzing data.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Adept at queries, report writing, and presenting findings.
Knowledge of acquisition campaign platforms and tools such as Braze or similar platforms.
Excellent verbal and written communication skills.

Nice to Have

Experience in the gaming industry.
Familiarity with User Acquisition (UA) and/or Customer Relationship Management (CRM) concepts.

Working at Wynn Resorts

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status, or any other basis protected under federal, state, or local laws. The company emphasizes confidentiality according to EEO guidelines.

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