Senior Demand Generation Specialist Senior Demand Generation Specialist

About the Role

Key Responsibilities

• Define, plan and deliver innovative, multi-channel and results-driven campaigns that use modern marketing concepts and tools, including webinars, syndication, nurture, social media, paid media, and in-person events.
• Own KPIs that are meaningful, measurable and meet quarterly demand generation goals for database growth, channel ROI, and marketing attribution for cross-sell and pipeline contribution.
• Work cross-functionally with other teams to support the portfolio of marketing programs.
• Measure, track and report at a campaign and tactical level, providing analysis, insights and recommendations for future campaigns and adjustments to existing campaigns.
• Stay on top of GRC industry trends, marketing trends, and best practices to support customer growth.

Requirements

• 3+ years' experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more.
• Hands-on experience running end-to-end marketing campaigns.
• Exposure to Salesforce.com and understanding of marketing technologies such as Marketing Automation tools (Marketo, Eloqua, HubSpot).
• Strong quantitative and analytical skills with an interest in translating data into actionable change.
• Excellent track record for optimizing programs and testing new execution methods.
• Effective organizational skills with the ability to prioritize in a fast-paced environment.
• A collaborative and team-player mentality, with the ability to work autonomously.
• Excellent written and verbal communication skills with a strategic view of marketing efforts.
• Ability to drive results through decision-making, marketing strategy, and project management.

Nice to Have

• Experience with marketing automation tools beyond Salesforce, such as Marketo, Eloqua, HubSpot.
• Knowledge of GRC industry trends and frameworks.

Qualifications

• Minimum of 3 years' experience in demand generation or related marketing roles.
• Experience with global marketing campaigns and marketing technologies.

Benefits & Perks

• Competitive and transparent pay practices, starting at $60,000+ per annum with pay progression based on performance.
• Top-of-the-range wellbeing programs and opt-in benefits.
• Career growth opportunities with market-leading training and career planning.
• Life flexibility to support personal and community needs.
• An inspiring culture with caring leaders and invested teammates.
• Being part of a fast-growing organization known for excellence, profitability, and stability.