Senior Digital Copywriter

WPP

Detroit, MI

Full Time

Senior

60k-140k

13 days ago

Job Description

About the Role

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.

Key Responsibilities

Originate fresh, innovative creative ideas quickly for all budget levels.
Be able to translate ideas across various media.
Focus on the Lincoln Access Rewards and Certified Pre-Owned portions of the business.
Ensure the quality of work produced is in line with agency and client expectations.
Support all company standards, especially in digital spaces.
Maintain and support all company standards.
Perform other duties and projects as assigned, demonstrating nimbleness and flexibility.

Requirements

A strong portfolio that showcases the ability to convey complex information in a clear, engaging, and consistent manner, with an appropriate tone and voice for luxury brands.
Ability to professionally engage with and take criticism from clients.
Strong presentation skills with the ability to persuade.
Desire and ability to work collaboratively with a small team.
Keep current on effective online/interactive marketing methods, technologies, and techniques, including accessibility compliance.
Understanding of SEO and web accessibility.
A Bachelor’s degree or equivalent experience preferred.
The physical and mental capacity to meet the listed job responsibilities.
Meet WPP guidelines to travel to photo/video shoots.
Ability to work in-office at the Detroit location.

Nice to Have

Ability to adjust copy in the Figma design platform.
Prior experience in business loyalty and customer retention programs.
Experience in pre-owned vehicle sales.
Understanding of video and photo editing programs.
Experience with automobile or luxury/premium brands.

Qualifications

A Bachelor’s degree or equivalent experience (preferred).

Benefits & Perks

Competitive salary range of $60,000-$140,000 USD, with individual compensation based on location, experience, and qualifications.
A comprehensive benefits package.
Hybrid work approach with teams in the office an average of four days a week.
Flexibility and accommodations available upon discussion during the interview process.

Working at WPP

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. We care for each other as much as our clients and pride ourselves on doing the un-usual. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.

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