Senior Digital Marketing Analyst

About the Role

Key Responsibilities

• Perform campaign analysis to track KPIs and support company goals.
• Lead continued development of marketing channel attribution analysis and run weekly reports using key tools.
• Create and maintain ROI model by merging data coming in from different sources.
• Implement and maintain newly developed attribution model acquired.
• Analyze campaign performance and provide insights by creating visualizations for channel managers and stakeholders.
• Track customer journey on website using Adobe Analytics.
• Track and report KPI to support goals and objectives.
• Monitor website traffic and customer reviews to gauge responses and recommend site enhancements to increase conversion rate on ecommerce website.
• Use analytics tools to analyze customer journey and feedback.
• Manage and create data structures coming in from third-party vendors.

Requirements

• Master's degree in Information Systems, Digital Marketing, Data Analytics or related field.
• Experience with Tableau, Power BI, and Microsoft Excel for reporting, data manipulation, and analysis.
• Knowledge of SQL, Python, and Machine Learning to combine, extract, and analyze data to identify trends and provide recommendations.
• Experience working with and analyzing large volumes of data, ensuring data integrity during transition from raw files to database.
• Proficiency with digital analytics tools including Adobe Analytics, Google Analytics, and IBM.
• Ability to build, understand, and own attribution models calculating the true ROI of marketing activity across all stages of the customer journey.
• Experience with cloud platforms like AWS and GCP, including creation of EC2, VPC, and S3.
• Experience presenting complex data sets effectively to executive leadership.

Nice to Have

• None specified in the description.

Qualifications

• Master's degree in relevant field.

Benefits & Perks

• Medical, dental, and vision plans in all locations.
• Benefit programs that help protect income if unable to work due to illness or injury.
• Paid family leave.
• Robust paid time-off program and paid holidays.