SENIOR DIGITAL MARKETING ANALYST

About the Role

Key Responsibilities

• Work directly with the Customer Strategy and Analytics team to strategize and implement insights that help drive strategic decisions
• Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization, and recommendations to improve KPIs
• Own the measurement and insights for website optimization and A/B testing
• Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform, and Microsoft Excel
• Lead the overall strategy and execution of web tagging and tag management initiatives, acting as the Google Analytics (Universal Analytics and GA4), Google TagManager, and Bloomreach Tag Manager expert
• Lead the continued development of marketing channel attribution analysis
• Manage and grow consumer-focused analytics practices, staying on top of best-of-breed technologies and vendors
• Support Digital Marketing, Web Design, and Merchandise Teams

Requirements

• Minimum of 4 years' work experience as a Digital Analyst or equivalent position
• Minimum of 2 years' work experience using website optimization, personalization, and A/B testing platform tools
• Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking
• Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook, or similar platforms
• Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)
• Expert proficiency in Excel
• Experience with testing methodologies, including attribution modeling and A/B testing
• Familiarity with standard web languages such as HTML, CSS, and JavaScript
• Preferred intermediate SQL querying ability and understanding of relational databases
• Strong interpersonal, oral, and written communication skills
• Attention to detail, independent thinking, and ability to recognize patterns and anomalies in data
• Ability to shift from channel-specific to holistic thinking
• Ability to manage and prioritize multiple projects
• Report automation experience is a plus
• Experience in a fast-paced retail environment is a plus
• Familiarity with marketing channel attribution principles, measurement, and analysis is a plus

Nice to Have

• Intermediate SQL querying ability and understanding of relational databases
• Experience in a fast-paced retail environment
• Familiarity with marketing channel attribution principles, measurement, and analysis

Qualifications

• BA/BS or Master's degree in Business, Finance, Computer Science, or related field

Benefits & Perks

• Medical, Dental, and Vision Benefits Coverage for Regular Full-Time Associates
• Employee Discount including Friends & Family Discount Program
• Tuition Reimbursement & Education Discounts
• Paid Time Off for Regular Associates
• 401K Plan with Company Match