SENIOR DIGITAL MARKETING ANALYST

Microcenter

Derby, CT

Full Time

Senior

24 days ago

Job Description

About the Role

MICRO CENTER is the nation's leading computer and electronic device big box retailer with an industry-leading selection of 40,000 premier computer products and a knowledgeable staff. The company values passion, energy, commitment, customer service, and developing long-term customer relationships. The Marketing Team is seeking a Senior Digital Marketing Analyst to lead digital reporting, dashboarding, and analysis to personalize customer journeys, providing insights and recommendations to improve digital marketing strategies.

Key Responsibilities

Work directly with the Customer Strategy and Analytics team to strategize and implement insights that help drive strategic decisions
Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization, and recommendations to improve KPIs
Own the measurement and insights for website optimization and A/B testing
Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform, and Microsoft Excel
Lead the overall strategy and execution of web tagging and tag management initiatives, acting as the Google Analytics (Universal Analytics and Google Analytics 4), Google Tag Manager, and Bloomreach Tag Manager expert
Lead the continued development of marketing channel attribution analysis
Manage and grow consumer-focused analytics practices, staying on top of best-of-breed technologies and vendors

Requirements

Minimum of 4 years' work experience as a Digital Analyst or equivalent position
Minimum of 2 years' work experience using website optimization, personalization, and A/B testing platform tools
Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking
Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook, or similar platforms
Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)
Expert proficiency in Excel
Experience with testing methodologies, including attribution modeling and A/B testing
Familiarity with standard web languages such as HTML, CSS, and JavaScript
Preferred intermediate SQL querying ability and understanding of relational databases
Ability to clearly explain technical ideas verbally and in writing
Strong interpersonal, oral, and written communication skills
Attention to detail, independent thinking, and ability to recognize patterns and anomalies in data
Ability to shift from channel-specific to holistic thinking
Ability to manage and prioritize multiple projects
Report automation experience is a plus
Experience in a fast-paced retail environment is a plus
Familiarity with marketing channel attribution principles, measurement, and analysis is a plus

Nice to Have

Intermediate SQL querying ability and understanding of relational databases
Experience in a fast-paced retail environment
Familiarity with marketing channel attribution principles, measurement, and analysis

Qualifications

BA/BS or Master's degree in Business, Finance, Computer Science, or related field

Benefits & Perks

Medical, Dental, and Vision Benefits Coverage for Regular Full-Time Associates
Employee Discount including Friends & Family Discount Program
Tuition Reimbursement & Education Discounts
Paid Time Off for Regular Associates
401K Plan with Company Match

Working at Microcenter

Micro Center emphasizes passion, energy, commitment, and a customer-focused approach. The company fosters a motivating environment where employees are empowered to set high goals, advance their careers through hard work and loyalty, and work in a team dedicated to excellence and continuous growth.

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