Senior Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals
• Provide digital guidance to marketing teams on critical marketing initiatives
• Identify new opportunities for growth and innovation in digital marketing
• Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (e.g., SEO, SEM, social media, email marketing, display advertising, and web)
• Monitor campaign performance and adjust strategies to maximize ROI
• Collaborate with creative teams to develop compelling content and visuals
• Spearhead maintenance and elevate organic performance of key CooperVision domains in the US
• Trace website performance, analyze data, and implement strategies to improve user experience
• Manage digital journey for all event executions including communications and delivery of pre- and post-event reporting
• Utilize analytics tools to track and report on key performance indicators (KPIs)
• Analyze data to identify trends and insights that inform marketing strategies and provide optimization recommendations
• Prepare regular reports for senior management on campaign performance and strategic initiatives
• Work closely with other departments (e.g., sales, marketing, customer marketing) to ensure alignment of marketing efforts
• Build and maintain relationships with external partners and vendors, including digital vendors
• Communicate effectively with stakeholders to ensure transparency and alignment
• Travel may be required - up to 10% of time

Requirements

• Deep understanding of digital marketing principles, strategies, and best practices
• Knowledge of Salesforce Marketing Cloud and Google Analytics
• Strong knowledge of Cvent
• Proficiency in html, JavaScript, and CSS media queries
• Familiarity with Sprout Social and BrightEdge
• Able to work collaboratively across the commercial organization to achieve goals
• High level of ownership, accountability, and initiative
• Excellent analytical, communication, and leadership skills
• At least 5-7 years of experience in digital marketing with a proven track record of developing and executing impactful multi-channel campaigns
• Experience with B2B and B2C audiences
• Paid media experience preferred
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience with paid media campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or a related field

Benefits & Perks

• Starting base pay between $119,000.00 and $157,000.00 per year
• May include cost of living adjustments
• Potential eligibility for other types of compensation and benefits