Senior Digital Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
• Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization.
• Develop and execute targeted campaigns for each audience segment (surgeons, staff, executives, patients, patient partners).
• Utilize marketing automation tools to nurture leads and personalize customer journeys.
• Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
• Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
• Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance.
• Lead the development and execution of integrated digital campaigns, ensuring they are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
• Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis.
• Ensure a consistent message and brand identity across all digital and offline channels.
• Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
• Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.).
• Manage digital advertising budgets and optimize campaigns for maximum ROI.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize content based on audience demographics and behavior.
• Track email marketing performance and optimize campaigns for maximum engagement.
• Collaborate with Marketing Communications and agency partners to optimize website content and user experience.
• Implement strategies to improve website conversion rates and lead generation.
• Serve as the primary digital liaison for the marketing department, working with key stakeholders to amplify audience and product strategies.
• Collaborate with the Commercial Marketing team to translate audience-specific marketing plans into digital execution.
• Partner with the Product Marketing team to ensure product messaging and value propositions are reflected across all digital touchpoints.
• Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization.
• Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience in the surgical robotics, or medical device space is a major plus.
• Experience marketing to surgeons, and hospital executives is a major plus.
• Hybrid work environment, ideally based in the Bay Area.

Nice to Have

• Experience in the surgical robotics, or medical device space.
• Experience marketing to surgeons and hospital executives.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5-7 years of experience in digital marketing.

Benefits & Perks

• Competitive salary range of $172,000 - $203,000 per year plus a 20% bonus and RSUs.
• Comprehensive health and wellness benefits including full medical coverage, wellness programs, on-site gym.
• 401(k) plan with employer match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays.
• Opportunities for continuous career growth and development programs.