Senior Digital Marketing Manager

Cadence Bank

Houston, TX

Full Time

Senior

4 days ago

Job Description

About the Role

As a Senior Digital Marketing Manager, you will collaborate with internal stakeholders to shape digital marketing content that aligns with our enterprise and marketing objectives for the Cadence Bank brand and its products and services. You'll help create and manage engaging and relevant channel-specific experiences targeted with helpful information and user-friendly calls to action. The ideal candidate is passionate about digital CX and digital content and has a solid knowledge of website, SEO, social media, email marketing and basic HTML.

Key Responsibilities

Be the point person for the day-to-day management of Cadence Bank website properties including new page development, ongoing page updates, working with agency partners, and coordinating website release schedules
Provide others with reliable information and deliver informative and persuasive presentations. Use good listening skills and negotiate effectively.
Collaboratively engage with leaders to create, identify, and implement digital marketing solutions to further the effectiveness of the business
Interface with Senior Management and external agencies that help support the website projects and initiatives for seamless execution and on-time delivery
Ensure content and creative is SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.com and its affiliate websites
Collaborate on content strategies to develop a messaging approach and calls to action that prompt users along the buyer journey
Perform content audits to ensure website content is current, accurate, relevant to customer needs, and aligned with Cadence's marketing goals and brand voice
Conduct SEO keyword research to support website content development efforts
Report, analyze and interpret website performance metrics to inform the website marketing strategy and ensure continued optimizations and improvement
Analyze trending topics to proactively identify opportunities and emerging issues
Assist in coordinating the in-house development of creative assets such as e-books, infographics and tip sheets

Requirements

Bachelor's Degree in Marketing, Communications or a similar field
7 or more years of related work experience in website content development, digital marketing or social media
Excellent written and verbal communication skills, with strong editing skills
Understanding of how to position content and digital experiences to various buyer personas and to the buyer journey
Strong critical thinking, research and problem-solving skills
Excellent time management, organization and project management skills, with attention to detail from inception through execution
Proficient in Google and/or Microsoft product suite (Docs/Word, Sheets/Excel, Slides/Powerpoint, Google Forms) and measurement software such as Google Analytics and Sitecore Analytics
Experience using a project management platform
Good understanding of competitor and industry dynamics
Ability to work independently and as a team, manage multiple projects with minimal supervision in a fast-paced environment
Ability to interface and collaborate daily with various internal and external partners
Ability to translate data into actionable insights
Experience using various content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore, etc.)
Experience in financial services or similar industry

Qualifications

Bachelors (required)

Working at Cadence Bank

This employer is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. They are committed to providing equal employment opportunities and have policies in place to support diversity and inclusion.

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