Senior Digital Marketing Specialist

About the Role

Key Responsibilities

• Manage 25+ lead vendor relationships for Kemper Auto's in-house agencies.
• Launch, scale, and optimize campaigns across calls (in-bound/out-bound), web leads, and digital platforms.
• Adjust bids, budgets, and target filters to maximize ROI.
• Manage lead purchasing budget and validate vendor invoicing.
• Track and report on KPIs such as CPL, CPA, conversion rate, and ROI weekly/monthly.
• Identify underperforming channels and implement corrective actions.
• Test new digital traffic sources and distribution strategies to optimize growth potential.
• Collaborate with in-house agencies and state product teams to align lead flow with capacity and growth initiatives.
• Work with Legal for contract execution and attend conferences for vendor development.
• Ensure compliance with TCPA, CMS, and insurance-specific regulations.
• Maintain lead quality and vendor compliance standards.
• Position alternative distribution as a primary revenue growth driver.

Requirements

• 5+ years of experience with insurance sales, digital marketing, performance marketing, or lead generation bids within the P&C industry.
• Proven track record managing multi-channel lead generation campaigns (calls, transfers, referrals, web leads, affiliate/vendor marketing).
• Hands-on experience with budget optimization, bid management, and ROI-driven campaign scaling.
• Experience managing 20+ third-party vendors, affiliates, or partner networks simultaneously.
• Skilled in negotiating contracts, validating invoices, and holding vendors accountable to quality and compliance standards.
• Strong analytical skills with knowledge of CPL, CPA, CAC, ROI, and conversion rate optimization.
• Experience with data dashboards, marketing analytics tools, and reporting for leadership.
• Familiarity with TCPA, CMS, and insurance/financial marketing regulations.
• History of managing $5M+ annual marketing budgets.

Nice to Have

• Experience partnering with Legal and Compliance teams to ensure campaign integrity.
• Experience implementing quality assurance checks across digital and vendor channels.
• Ability to build strong vendor relationships through conference networking and ongoing collaboration.

Qualifications

• 5+ years of experience in insurance sales, digital marketing, or lead generation within the P&C industry.

Benefits & Perks

• Eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.).
• Hybrid role based in Downers Grove, IL, Chicago, IL, or McAllen, Texas.
• Health and dental plans available within the first month.
• Robust 401(k) match, Health Spending Accounts, and retirement plans.
• Tuition Assistance Program, paid certifications, and continuing education.
• Paid time off and business casual dress code.
• Employee discounts for shopping, dining, and travel through Kemper Perks.