Senior Digital Marketing Specialist - Salesforce Marketing Cloud

About the Role

Key Responsibilities

• Serve as the Digital Marketing Salesforce Marketing Cloud (SFMC) subject matter expert, managing and building emails and journeys, including dynamic content blocks and personalization.
• Work with the Digital Marketing Manager and IT teams to scope, design, test, and deploy multi-channel journeys using Email Studio, Mobile Studio (Push and SMS), and Journey Builder.
• Implement and optimize journeys that incorporate Einstein AI features, including Send Time Optimization, Predictive Audiences, and Content Selection, to drive greater personalization and performance.
• Create mobile-first, responsive emails using WYSIWYG editors, custom HTML/CSS, and reusable templates.
• Strategize with the Digital Marketing Manager to scope, design, and implement A/B testing strategies.
• Create and utilize reporting and auditing tools to actively monitor campaign performance and recommend optimizations.
• Review marketing briefs to ensure technical feasibility within existing SFMC capabilities and identify opportunities for future enhancements based on business needs.
• Conduct QA (test sends, device rendering, link validation) to ensure flawless campaign execution.
• Ensure compliance with brand standards and legal requirements, including CAN-SPAM.
• Create audience lists using Salesforce Connector/Contact Builder and filtered data extensions; validate audience list criteria to ensure accuracy.
• Collaborate with vendors and internal teammates to leverage Advertising Studio and extend campaign reach through integrated ad campaigns across social and display platforms.
• Lead efforts to improve email deliverability and accessibility by regularly testing emails, troubleshooting issues, and applying necessary fixes.
• Monitor post-campaign and ongoing email performance dashboards created by the Salesforce Administration and Marketing Analytics & Insights teams; routinely evaluate automations and triggers within data extensions and sends.
• Partner with the SFMC Support team to troubleshoot and resolve technical issues as needed.
• Provide weekly updates to stakeholders on the status of open projects and monitor timelines to ensure deadlines are met.
• Coordinate with cross-functional teams, including analytics and IT, to support data syncing and integration with Salesforce CRM.
• Partner with external vendors on special projects as needed, while staying current on Salesforce Marketing Cloud best practices, platform updates, and new capabilities.
• Attend and actively participate in required training and/or meetings, including but not limited to Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Perform other related duties as assigned.

Requirements

• Five years of digital marketing experience with a focus on multi-channel campaign execution.
• Three years of experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
• Three years of experience coding in HTML and CSS for responsive, accessible email design.
• Two years of experience with Google Analytics 4.
• Two years of experience developing and implementing audit frameworks or operational processes to monitor campaign journeys.
• Proficiency in building emails using both drag-and-drop builders and custom HTML/CSS.
• Deep knowledge of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Contact Builder, with strong capabilities in data segmentation, personalization, and dynamic content.
• Familiarity with new Salesforce Marketing Cloud products, including Marketing Cloud Next.
• Working knowledge of SQL for use within Automation Studio for data extensions and queries.
• Solid understanding of Salesforce CRM and integration between Salesforce CRM and SFMC data.
• Familiarity with Google Analytics 4 for tracking and measuring campaign performance.
• Strong analytical skills with the ability to review technical reports and present findings.
• Proficiency using Microsoft Office, e.g., Word, Excel, Outlook, and PowerPoint.
• Demonstrated ability to manage projects effectively; familiarity with Monday.com is a plus.
• Strong presentation and facilitation skills.
• Detail-oriented with a strong commitment to quality and continuous improvement.
• Exceptional organizational and time management skills, with flexibility to adapt to changing priorities and meet deadlines.
• Unequivocal commitment to high standards of ethics and conduct.
• Mission-driven, guided by core values.

Nice to Have

• Three years of experience using project management/workflow platforms (e.g., Monday.com).
• Three years of experience with Salesforce Marketing Cloud Mobile Studio (Mobile Connect, Mobile Push) and Marketing Cloud Advertising.
• Experience building and managing Marketing Cloud Pages or lead generation landing pages.
• Familiarity with Einstein AI tools and Marketing Cloud Next features.
• Familiarity with AMPscript for email scripting and personalization.
• Google Analytics 4 Certification.
• Salesforce Marketing Cloud Email Specialist Certification.
• Salesforce Marketing Cloud Administrator Certification.
• Salesforce Certified Administrator Certification.

Benefits & Perks

• Paid holidays, sick time, 401(k), retirement plan
• Remote work
• Flexible hybrid work schedule (three days in the office, two days' work from home)
• Full medical, dental, and vision coverage for teammates and family members
• Performance incentives
• A fun, mission-focused, and collaborative team environment
• Comprehensive benefits package including Life/AD&D, Short-term and Long-term Disability, Employee Assistance Program, PTO, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, Teammate Wellness Program, and Bereavement Leave