Senior Digital Marketing Strategist

About the Role

Key Responsibilities

• Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
• Prepare client reports and performance updates, and communicate with internal teams to align campaign objectives with business goals.
• Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets.
• Conduct A/B testing and refine campaigns based on performance insights.
• Track campaign metrics weekly, perform optimizations, and provide data-driven insights to internal account teams.
• Create performance reports and identify areas for improvement.
• Manage and optimize campaigns within digital advertising platforms such as Google Ads, Meta, and LinkedIn.
• Work closely with marketing, design, and analytics teams to ensure smooth campaign execution and meet client expectations.
• Stay up to date with digital marketing trends and best practices, participating in training and skill development.

Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 3 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies.
• 2 years of experience with digital advertising platforms (e.g., Google Ads, Google Ads Editor, Facebook Ads) and basic analytics tools such as pivot tables and VLOOKUP.
• Strong communication skills and ability to work collaboratively with cross-functional teams.
• Highly organized with attention to detail and effective task management.
• Excellent time management skills with a proactive problem-solving attitude.

Nice to Have

• Client-facing experience.
• Enthusiasm for digital marketing and a desire to learn new strategies and technologies.
• Basic understanding of key marketing metrics and data analysis.
• Creative thinking and interest in contributing to innovative marketing solutions.
• Experience working with an agency.
• Commitment to a culture of fairness, authenticity, and belonging.

Qualifications

• Relevant educational background or equivalent experience as specified in requirements.

Benefits & Perks

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, plus paid holidays.
• Daytime leave policy for community service and flextime for fitness activities.
• 401(k) retirement savings plan with company matching.
• Health savings account, flexible spending accounts, and pre-tax commuter plans.
• Employee assistance program with counseling services.
• Wellness programs including gym discounts and incentives.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phased return to work.
• Support for nursing employees during travel.
• Discounted pet health insurance.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and employee discount programs.
• Access to employee resource groups and professional growth opportunities.