Senior Digital Media Strategist

About the Role

Key Responsibilities

• Plan, launch, and optimize campaigns across search, social, and programmatic platforms.
• Monitor pacing, troubleshoot issues, and implement optimizations to drive ROI, CPA, and ROAS goals.
• Collaborate with sales teams on proposals, forecasts, and media plans.
• Provide campaign insights and performance analysis to internal stakeholders and client-facing teams.
• Mentor junior team members and help enforce best practices across the department.
• Partner with cross-functional teams to improve processes, QA standards, and reporting workflows.

Requirements

• 4-6+ years of hands-on experience managing PPC, paid social, and programmatic campaigns.
• Strong track record of optimizing campaigns and achieving measurable performance outcomes.
• Advanced knowledge of Google Ads, Meta Ads Manager, Campaign Manager, and leading DSPs such as The Trade Desk and Amazon DSP.
• Experience with analytics tools (GA4, Google Analytics) and strong skills in Excel for reporting and analysis.
• Ability to translate complex performance data into actionable insights.
• Strong communication skills to collaborate with internal teams and support sales enablement.
• Highly organized and detail-oriented with the ability to manage multiple projects.

Qualifications

• Experience managing digital advertising campaigns across multiple platforms
• Proficiency with Google Ads, Meta Ads Manager, Campaign Manager, and DSPs
• Experience with analytics tools such as GA4 and Google Analytics
• Strong reporting and data analysis skills

Benefits & Perks

• Salary: $60,000 + bonus opportunities
• Hybrid work model (must be commutable to Fayetteville, AR or Little Rock, AR)
• 401K & profit sharing
• Paid vacation and sick leave
• Paid holiday and floating holiday
• Paid personal day
• Paid parental leave
• Health, dental, and vision insurance
• Life, disability, and accident insurance
• Critical illness and hospital indemnity coverage
• Employee assistance program