Senior Digital Program Manager

About the Role

Key Responsibilities

• Devises executive digital strategy and goals as part of the union's overall digital communications strategy.
• Manages implementation of executive social media efforts.
• Develops digital strategies for SEIU executive officers to ensure alignment with project and union goals.
• Creates and oversees the creation of digital content, including videos.
• Staffs officers at high-level engagements.
• Serves as a key contact for digital communications with allies, partners, and vendors.
• Assists with vendor management and oversight for the department.
• Manages the work of digital team staff, directly supervising team members.
• Plays a leadership role in the Digital Department, promoting an anti-racist organizational agenda.
• Supports campaign and other work as needed.
• Responsible for staff retention, including training, feedback, reviews, and career development.
• Represents the Digital Department as assigned and performs other duties in support of department work.

Requirements

• A minimum of five (5) years of related work experience or a combination of education and experience providing relevant knowledge, skills, and abilities.
• Experience developing and implementing strategy on campaigns, including organizing, contract, political, and legislative campaigns, and working with community allies.
• Thorough knowledge of digital strategies, especially related to paid and organic social media.
• Experience with streaming and staffing events.
• Excellent writing, verbal, and analytical skills.
• Ability to develop knowledge and skills related to rapidly changing technology.
• Deep knowledge of unions and advocacy organizations.
• High level of discretion, judgment, and ability to work independently.
• Ability to handle multiple priority projects simultaneously and meet deadlines.
• Skill in using technology including online organizing and communications platforms.
• Ability to speak, write, and proofread Spanish is a plus.
• Familiarity with CRMs, Adobe Creative Suite, and web development tools is desired.

Nice to Have

• Ability to speak, write, and proofread Spanish.

Qualifications

• Experience with digital strategies and social media.
• Experience with streaming and staffing events.
• Knowledge of unions and advocacy organizations.
• Proficiency with technology platforms such as CRMs, Adobe Creative Suite, and web development tools.