Senior Director, Advanced Content Analytics & Forecasting

NBC

Universal City, CA

Full Time

Director

170k-210k

about 1 month ago

Job Description

About the Role

NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across film, television, streaming, theme parks, and consumer experiences. The company owns and operates major entertainment and news brands, produces premier programming, and has a strong community and inclusive culture. The Senior Director, Advanced Content Analytics & Forecasting role supports NBCUniversal's media brands by leveraging data to influence content development, programming, forecasting, and strategic decisions, with a focus on Peacock's growth and success.

Key Responsibilities

Be a source-of-truth for performance, merchandising, and forecasting for all content on Peacock using descriptive and predictive analytics and various datasets.
Develop powerful viewing KPI insights and estimates using SQL, Python, gAI tools, and advanced analytical methods.
Identify and develop appropriate data solutions to advise key tactical and strategic decisions made by stakeholders such as Finance, Growth, Strategy, and Studios.
Lead the Peacock Content Forecasting team, advising on content strategy, planning, and deal-making efforts.
Lead the Content Merchandising Analytics team to help operational leads optimize content presentation to customers.
Spearhead Content Efficacy Analytics by utilizing disparate datasets to build tools that help NBCU optimize content business efforts.
Partner with Data Science and other teams to build and utilize sophisticated data products for tracking performance dynamics.

Requirements

Bachelor's degree in an analytical field such as Marketing, Business, Economics, Finance, Mathematics, or Statistics.
10+ years of data analysis, advanced analytical, and storytelling experience.
Ability to leverage SQL and Python to query and analyze data effectively.
Knowledge of Tableau and other data-visualization tools.
Ability to present insights to both technical and non-technical executives and stakeholders.

Nice to Have

Video/TV/Streaming content enthusiast and conversant in viewing preferences and behaviors.
Proven success in building and developing employees into star performers.
Experience with various gAI models and tools.
Experience using third-party data sets (e.g., Nielsen, Antenna, TalkWalker).
Team-oriented and collaborative with a willingness to learn.
Strong sense of curiosity, accountability, and project execution ability.

Qualifications

Educational background in an analytical field such as Marketing, Business, Economics, Finance, Mathematics, or Statistics.
10+ years of relevant data analysis and storytelling experience.

Benefits & Perks

Company-sponsored benefits including medical, dental, and vision insurance.
401(k) retirement plan.
Paid leave and tuition reimbursement.
Various discounts and perks.
Salary range: $170,000-$210,000, bonus and LTI eligible.

Working at NBC

NBCUniversal fosters a culture of respect, authenticity, and inclusion. The company emphasizes innovation, collaboration, and continuous learning, supporting employees to thrive and contribute to a diverse and dynamic environment.

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