Senior Director, Brand & Lifecycle Marketing

About the Role

Key Responsibilities

• Act as a primary point for key titles in the ancillaries and high-end digital only releases, ensuring seamless communication, campaign alignment, and execution of brand marketing strategies.
• Oversee the brand & lifecycle team to optimize distributed label releasing and unlock value in the distribution of top entertainment brands.
• Develop and lead lifecycle marketing strategies spanning ancillaries, transactional (TVOD), physical media, and digital platforms (SVOD, AVOD, FAST), optimizing engagement and revenue at every stage.
• Oversee the entire lifecycle of home entertainment products, from initial concept through market release and beyond, ensuring continuous engagement and relevance.
• Lead the cross-functional development and implementation of go-to-market strategies for film and TV releases across home entertainment and digital channels.
• Partner with Sales, Creative, Product, and external licensors to build brand plans that drive market penetration, audience growth, and monetization.
• Oversee all aspects of brand health and campaign performance across the content lifecycle, using KPIs, insights, and industry benchmarks to refine tactics and messaging.
• Guide the creative development process, ensuring all brand expressions—from packaging and key art to platform advertising and social campaigns—are compelling, consistent, and strategically sound.
• Manage end-to-end campaign planning, including budgeting, forecasting, audience segmentation, creative asset development, media planning, and performance analysis.
• Build and maintain brand P&Ls for digital and physical windows.
• Bring in and manage top-tier vendors to execute as needed (PR, digital, etc.).
• Monitor competitive trends and consumer behavior to identify opportunities and optimize catalog performance.
• Lead and/or oversee quarterly and annual brand reviews with key stakeholders and licensors to communicate performance, insights, and forward-looking strategies.
• Foster a culture of innovation, experimentation, and accountability across marketing programs and cross-departmental initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of experience in brand and lifecycle marketing at a studio, with at least 3 years in a leadership or director-level role within entertainment, media, or consumer products.
• Deep knowledge of the home entertainment and digital distribution landscape, including familiarity with theatrical ancillary windows and their marketing implications.
• Proven success managing licensing or content partner relationships—experience working directly with a major brand is highly preferred.
• Demonstrated success managing multi-channel marketing strategies across the full product lifecycle, including campaign development, execution, and optimization.
• Strong leadership and team management skills with the ability to align cross-functional stakeholders around a unified vision.
• Excellent creative sensibilities and a track record of overseeing successful creative asset development across various media formats.
• Financial acumen with experience managing multi-million-dollar marketing budgets and analyzing P&L impact.
• Proven ability to use insights and analytics to drive decision-making and performance improvements.
• Exceptional verbal and written communication skills, including experience presenting to executives and external partners.
• Highly organized, solutions-oriented, and adaptable to fast-paced, dynamic environments.
• Must be authorized to work for any employer in the United States. This role is not eligible for visa sponsorship.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of experience in brand and lifecycle marketing.
• At least 3 years in a leadership or director-level role within entertainment, media, or consumer products.