Senior Director, HCP/Patient Influencer

About the Role

Key Responsibilities

• Lead client communications and actively participate in client calls and meetings.
• Play a pivotal role in business pitches and client presentations.
• Develop relationships with HCP and Patient Influencers, creating and leading Advisory Boards, where applicable.
• Manage HCP and patient influencer marketing campaigns across multiple accounts concurrently.
• Lead high-performing teams throughout the campaign lifecycle, ensuring client objectives are met.
• Collaborate seamlessly with cross-functional teams to foster a cooperative work environment.
• Educate clients and internal teams on the value of influencer marketing.
• Develop creative and compelling strategies, thinking beyond sponsored content.
• Oversee execution of campaigns, including identification, negotiation, legal approvals, and measurement.
• Maintain consistent knowledge of clients and industry trends, providing thought leadership.
• Demonstrate accountability for revenue forecasting and recognition.
• Generate and negotiate Scopes of Work, oversee Purchase Orders, and manage client budgets.
• Participate in client Quarterly Business Review meetings.

Requirements

• Experience in Influencer marketing, with a focus/specialization in HCP and Patient Influencers.
• Ability to educate and speak fluently to MLR teams including the development and presentation of a concept deck (both HCPs and patients).
• Proactive and hungry with a strategic mindset.
• Proven leadership experience with superior relationship-building skills.
• Ability to connect with clients and develop meaningful partnerships.
• Strong project management skills with attention to detail.
• Experience with paid social media in support of HCP and patient influencer campaigns.
• Passion for the health and wellness space.

Nice to Have

• Experience working in a hybrid or flexible office environment.
• Knowledge of healthcare industry trends and regulations.
• Previous experience managing large-scale influencer campaigns.

Qualifications

• No specific formal educational qualifications specified.

Benefits & Perks

• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401k match and flexible PTO.
• Student loan debt contributions and mental wellness coaching.
• Access to over 13,000 online classes via LinkedIn Learning.
• Enhanced fertility support, Bright Horizons family support programs, and expanded paid leave for new parents.
• Personalized coaching support through Your 4th Trimester.