Senior Director, Head of Marketing, US Kidney - AMKD

About the Role

Key Responsibilities

• Drives the evolution and implementation of the go-to-market model, leading the launch plan to bring transformative therapies to patients across multiple diseases.
• Builds and coaches the marketing team to deliver exceptional results and operate as a high-performing team.
• Leads the development of brand strategic and tactical plans, including annual planning and execution.
• Creates commercialization campaigns with compelling key messages, unbranded disease education, and branded patient and HCP campaigns.
• Generates market insights to position Vertex therapies for success.
• Utilizes data and technology innovatively to deliver agility and evaluate ROI for all activities.
• Defines performance goals and tracks progress, leading the cross-functional launch readiness team.
• Provides input into forecasting assumptions for short-term and long-term planning.
• Maintains external focus through customer and field team engagement.
• Develops strong partnerships with cross-functional teams to support business goals.
• Collaborates with the communications review committee to approve customer-facing materials.
• Manages agency partners and internal teams to ensure on-budget and timely deliverables.
• Models and promotes a culture of compliance, ethics, and integrity.

Requirements

• Bachelor's degree.
• Typically requires 12 years of work experience and 5 years of supervisory/management experience, or the equivalent combination of education and experience.
• Experience defining strategy for a brand or portfolio requiring significant market development.
• Ability to oversee insights generation and apply insights to business opportunities.
• Analytical mindset with ability to develop strategy, monitor performance, understand ROI, and allocate resources.
• Exceptional knowledge of market forecasts and business drivers related to revenue.
• Proficiency in MS Office applications, including PowerPoint, Excel, and Word.
• Experience in pharmaceutical marketing or closely related fields such as pharmaceutical sales or ad agencies.
• Experience managing teams and individual staff members.
• Preferred experiences include specialty product launch, market development, and kidney-related experience.

Nice to Have

• Specialty product launch experience.
• Market development experience.
• Kidney experience.

Qualifications

• Bachelor's degree.
• Typically requires 12 years of work experience and 5 years of supervisory/management experience.

Benefits & Perks

• Eligible for an annual bonus and annual equity awards.
• Comprehensive benefits including medical, dental, and vision coverage.
• Generous paid time off, including a week-long company shutdown in summer and winter.
• Educational assistance programs including student loan repayment.
• Commuting subsidy, charitable donation matching, 401(k), and more.