Senior Director, Integrated Campaigns

About the Role

Key Responsibilities

• Overseeing and driving effective, modern, and strategic public affairs and corporate reputation marketing campaigns.
• Leading client engagements in whole or in part.
• Helping to drive the strategic point of view for clients, guiding a team, and independently producing new ideas.
• Proactively building new relationships on behalf of the agency.
• Driving the strategy and implementation of integrated awareness and persuasion campaigns across brand reputation and policy-shaping efforts.
• Interpreting research findings, creating strategic approaches, and partnering with targeting experts, creative, media planners, and others to write integrated campaign plans using paid, earned, and owned tactics.
• Overseeing the development of messaging and digital content for marketing campaigns, reviewing and guiding deliverables from reports and memos to social and digital advertising assets.
• Driving strategy, deepening client trust, and supporting Partners and Executive Leadership on various accounts.
• Serving as the main point of contact and managing the daily communication and execution of services for clients, including senior management or executive decision-makers.
• Developing team members' expertise, coaching, mentoring, and managing their performance to ensure quality and efficiency.
• Collaborating with internal, cross-office, and cross-department teams to meet timelines and quality expectations.
• Working with agency partners and senior leaders to develop and pitch new business opportunities.
• Managing existing clients and establishing new client relationships.
• Drafting proposals and producing materials for client pitches with minimal oversight.

Requirements

• Experience in managing integrated awareness and persuasion campaigns.
• Ability to interpret research findings and develop strategic campaign approaches.
• Experience leading digital advertising efforts, including messaging and content development.
• Strong client management skills, including serving as the main point of contact and managing client relationships.
• Leadership skills to develop and mentor team members.
• Ability to work collaboratively across teams and departments.
• Experience in new business development, including pitching and proposal writing.
• Comfort with managing multiple accounts and building client trust.