Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)

Broadridge Financial Solutions

New York, NY

Full Time

Director

165k-180k

13 days ago

Job Description

About the Role

Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. The role involves collaborating with business, product, and sales management teams to define and execute a cohesive marketing strategy and plan, ensuring product messaging resonates across priority personas and buying groups. This hybrid role is based in NYC with flexibility for remote work.

Key Responsibilities

Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities for Broadridge Trading and Connectivity solutions globally.
Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets.
Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns.
Develop deep relationships with regional marketing teams and centers of excellence to deliver best practice and well-aligned marketing campaigns.
Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth and nurture key buyer personas throughout the customer/prospect journey.
Elevate brand authority and category leadership through impactful thought leadership, events, and content aligned with business goals and audience insights.
Maximize Broadridge's visibility at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning.
Lead ideation and execution of content programs with SMEs to deliver timely, relevant insights.
Oversee digital-first tactics, including SEM/SEO strategies, to enhance visibility, optimize demand generation, and achieve global reach.
Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization.

Requirements

Bachelors degree required; MBA a plus.
10+ years of B2B marketing leadership within financial services or fintech, with strong trading and capital markets experience preferred.
Experience developing campaign messaging and buyer personas to support product launches and campaigns.
Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences.
Experience working with and leading cross-functional marketing teams against desired outcomes.
Track record of high performance in global organizations.
Entrepreneurial, results-driven, and organized with a passion for market impact.
Ability to be strategic, analytical, creative, and adaptable, with a passion for driving results in the trading arena.

Nice to Have

Experience in financial services or fintech industries.
Deep understanding of trading technology and capital markets.

Qualifications

Bachelor's degree required; MBA preferred.
10+ years of B2B marketing leadership experience.

Benefits & Perks

Salary range $165,000.00 - $180,000.00
Bonus eligibility
Comprehensive benefit offerings (details available at www.broadridgebenefits.com)

Working at Broadridge Financial Solutions

Broadridge has built a culture focused on empowering others to accomplish more, fostering a collaborative, engaging, and inclusive environment. The company values authenticity, safety, understanding, and diversity, and is committed to providing a workplace that recognizes and celebrates everyone's unique perspectives. Broadridge emphasizes professional development through formal classes, training programs, and online courses, supporting a hybrid working model with virtual delivery of development programs. As a certified Great Place to Work and part of the S&P 500, Broadridge is dedicated to creating an environment where associates can perform at their best and feel valued.

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