Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)

Orc Group

New York, NY

Full Time

Director

165k-180k

15 days ago

Job Description

About the Role

Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. The role involves collaborating with business, product, and sales management teams to define and execute cohesive marketing strategies, managing budgets, KPIs, stakeholder communications, and driving industry visibility through events and thought leadership. The position is hybrid, based in New York City, with flexibility for remote work.

Key Responsibilities

Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities for Broadridge Trading and Connectivity solutions globally.
Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets.
Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns.
Work closely with regional marketing teams and centers of excellence to deliver best practice and well-aligned marketing campaigns.
Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth and nurture key buyer personas.
Elevate brand authority and category leadership through impactful thought leadership, events, and content aligned with business goals.
Maximize Broadridge's voice at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning.
Lead content programs with SMEs to deliver timely, relevant insights.
Oversee digital marketing tactics, including SEM/SEO strategies, to enhance visibility and demand generation.
Analyze KPIs continuously to refine marketing tactics and maximize ROI.
Manage the annual marketing plan, calendar, and budget, ensuring disciplined execution and reporting.

Requirements

Bachelor's degree required; MBA a plus.
10+ years of B2B marketing leadership within financial services or fintech, with strong trading and capital markets experience preferred.
Experience developing campaign messaging and buyer personas to support product launches and campaigns.
Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences.
Experience working with and leading cross-functional marketing teams towards desired outcomes.
Track record of high performance in global organizations.
Entrepreneurial, results-driven, organized, with a passion for market impact.
Ability to be strategic, analytical, creative, and adaptable, with a passion for driving results in trading.

Nice to Have

Experience in financial services or fintech industries.
Experience with global marketing campaigns and industry events.
Knowledge of digital marketing tactics such as SEM/SEO.

Qualifications

Bachelor's degree (MBA preferred).
10+ years of relevant B2B marketing experience, especially in financial services or fintech.

Benefits & Perks

Salary range $165,000.00 - $180,000.00 plus bonus eligibility.
Comprehensive benefit offerings (details available at www.broadridgebenefits.com).

Working at Orc Group

Broadridge has built a culture focused on empowering others to accomplish more, fostering a collaborative, engaging, and inclusive environment. The company values authenticity, safety, understanding, and diversity, working diligently to create a community that recognizes and celebrates everyone's unique perspectives.

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