Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)
Broadridge Financial Solutions
Job Description
About the Role
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan - ensuring product messaging resonates across priority personas and buying groups while leveraging key market thematics as a catalyst to drive in-year engagement and sales. This influential role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications. You will importantly drive industry visibility through tailored events and thought leadership - expanding your influence across the global marketing organization and executive leadership. We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you'll be assigned to a Broadridge office and given the flexibility to work remote.
Key Responsibilities
- Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally
- Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets
- Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns
- Work closely and develop deep relationships with regional marketing teams and marketing centers of excellence (brand, enterprise, digital, design, social, PR/AR, and analytics) to deliver best practice and well-aligned and integrated marketing campaigns
- Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey
- Elevate brand authority and category leadership through impactful thought leadership, events, and content, tightly aligned to business goals and audience insights
- Maximize Broadridge's voice at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning
- Lead ideation and execution of content programs with SMEs to deliver timely, relevant insights
- Oversee digital-first tactics, including SEM/SEO strategies, to enhance visibility, optimize demand generation, and achieve global reach
- Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization
Requirements
- Bachelor's degree required; MBA a plus
- 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred
- Experience developing campaign messaging and buyer personas to support product launches and campaigns
- Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences
- Experience working with and leading cross-functional marketing teams against desired outcomes
- Track record of high performance in global organizations
- Entrepreneurial, results-driven and organized, with a passion for market impact
- Ability to be strategic, analytical, creative, and adaptable
Nice to Have
- Experience in financial services or fintech industries
- Experience with digital marketing tactics such as SEM/SEO
- Experience in developing integrated marketing campaigns for global markets
Qualifications
- Bachelor's degree (MBA a plus)
Benefits & Perks
- Salary range $165,000.00- $180,000.00
- Bonus eligible
- Comprehensive benefit offerings (details available at www.broadridgebenefits.com)
Working at Broadridge Financial Solutions
Broadridge has built a culture focused on empowering others to accomplish more, fostering a collaborative, engaging, and inclusive environment. The company values authenticity, safety, understanding, and diversity, and is committed to providing a workplace that empowers associates to bring their best. Broadridge emphasizes professional development through educational opportunities, training programs, and a redesigned virtual learning environment, supporting a hybrid work model and promoting a healthy, flexible, and accountable workplace.
Job Details
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About Broadridge Financial Solutions
Website
broadridge.com
Location
New York, NY
Industry
Portfolio Management and Investment Advice
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