Senior Director, Marketing - NAMER

The Trade Desk

New York, NY

Full Time

Director

166k-305k

2 days ago

Job Description

About the Role

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers, the company sets a new standard for global reach, objectivity, and transparency. The Senior Director of Marketing NAMER will oversee all marketing go-to-market efforts across the US, including brand, digital, and performance marketing, and will be a key leader in driving growth and strategic initiatives in the region.

Key Responsibilities

Develop and execute a comprehensive NAMER go-to-market strategy
Be a true business partner to the NAMER commercial leadership team, working closely to set vision for growth, innovate brand building initiatives, and accelerate growth
Set vision for growth and partner with senior commercial leaders to hone strategy and prove results
Establish KPIs for the NAMER region; track and report on metrics; collaborate with cross-functional marketing leaders to optimize plans
Support the execution of performance marketing programs and develop the media investment strategy, budget management, and KPI tracking
Partner with analytics, MOPs, and digital teams to improve marketing attribution, pipeline hygiene, and lead routing from marketing to sales
Develop a strong point of view on messaging and storytelling to effectively engage clients across channels such as events, paid media, email nurture, and demand generation
Collaborate with global and regional marketing leaders to build consensus, inspire the team, and balance global/local marketing efforts

Requirements

BA/BS degree or equivalent practical experience
12-15 years of marketing experience at a brand advertiser, agency, media company, or in product marketing, performance marketing, or demand generation
Understanding of the programmatic advertising industry and AdTech ecosystem
Experience working with and presenting to sales teams
Strong storytelling skills and a performance-driven mindset
High emotional intelligence with the ability to build relationships across large teams
Proven ability to develop and execute integrated campaigns across multiple channels
Solid understanding of digital marketing, demand generation, analytics, event production, and PR/communications
Detail-oriented, proactive, self-organizing, and skilled in time management
Ability to work independently and communicate effectively with stakeholders
Experience managing a team of 5-10 people
Proficiency with marketing tools/systems such as Slack, Microsoft Office, Zoom, Salesforce, Marketo, Asana, Bizible, Excel, Tableau

Nice to Have

Mix of B2B/B2C background

Qualifications

Educational background with a BA/BS degree or equivalent practical experience

Benefits & Perks

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time up to 120 hours in the first year and 160 hours thereafter
Approximately 13 paid holidays per year
Stock purchase plan at a discount

Working at The Trade Desk

The Trade Desk is an equal opportunity employer committed to diversity and inclusion. They value merit, competence, and performance, and do not discriminate based on race, color, religion, marital status, age, national origin, disability, gender, sexual orientation, gender identity or expression, veteran status, or other protected statuses. The company emphasizes accessibility and provides reasonable accommodations for applicants with disabilities.

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