Senior Director, Marketing Operations and Analytics

About the Role

Key Responsibilities

• Design and implement clear, scalable processes that align with stakeholder needs and drive efficiency across the marketing organization.
• Collaborate with cross-functional teams to evaluate, select, and implement marketing technologies that deliver measurable business value.
• Leverage advanced analytics and automation, including AI, to optimize demand generation, improve account engagement, and enhance the customer experience.
• Embrace AI tools to automate routine tasks and provide deeper insights into customer behavior and campaign performance.
• Ensure seamless integration of marketing systems with the broader tech stack to enhance automation, reporting, and customer journey optimization.
• Lead and mentor a team of marketing operations and analytics professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Partner with IT, BI, sales ops, and finance to align on shared goals, metrics, and definitions, ensuring consistency and accuracy in reporting.
• Oversee complex, large-scale projects with multiple stakeholders, ensuring timely delivery and alignment with organizational priorities.
• Objectively analyze and secure budgets for marketing technologies, while measuring adoption, usage, and ROI.

Requirements

• Expertise in marketing operations and analytics, with a proven track record of success in B2B environments (preferably SaaS targeting global enterprise & mid-market buyers).
• Experience at a similar level leading teams in marketing operations and analytics.
• Demonstrated success managing complex, large-scale projects with multiple stakeholders.
• Deep understanding of the marketing technology ecosystem, including marketing automation platforms, CRM systems, ABM tools, web personalization, marketing attribution, chatbots, and BI tools.
• Experience integrating marketing systems to optimize performance and enhance automation.
• Proven ability to set clear expectations for direct reports, evaluate performance, and support career growth.
• Strong collaboration skills, with the ability to work effectively across departments and with external agencies.
• Excellent analytical and problem-solving skills, with the ability to scope work, drive execution, and deliver on deadlines.
• Ability to leverage data to uncover insights and drive strategic decision-making.
• Bachelor's degree or equivalent experience in Marketing, Business, Operations, or a related field.

Nice to Have

• Experience with AI and automation tools in marketing.
• Knowledge of cybersecurity industry or B2B SaaS space.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business, Operations, or a related field.

Benefits & Perks

• Not explicitly specified in the description.