Senior Director Marketing, Pain

About the Role

Key Responsibilities

• Develop the strategic vision for Meloxicam, including new product launch planning and lifecycle management.
• Work collaboratively to develop and execute the overall healthcare professional (HCP) and consumer marketing strategy for Meloxicam.
• Build and maintain strong relationships with internal stakeholders, physicians/KOLs, agency partners, and external vendors to create innovative lifecycle and launch tactics.
• Manage agency partner selection and oversight.
• Lead and manage a professional and consumer marketing team.
• Prepare HCP and consumer brand and tactical plans, manage execution, and ensure delivery within budget and on time.
• Develop strategy, messaging, and media plans for promotional campaigns.
• Lead Marketing Insights efforts to measure impact, report results, and adjust plans accordingly.
• Ensure alignment and collaboration with field sales and market access teams on key initiatives.
• Collaborate cross-functionally with Sales, Market Access, Medical Affairs, Finance, Regulatory, Legal, and Compliance teams.
• Contribute as a member of the Commercial Leadership Team (CLT).
• Supervise employees, including hiring, training, performance appraisal, and addressing employee issues.

Requirements

• Minimum of a Bachelor's degree; MBA preferred.
• 12-15 years of experience in pharmaceutical marketing, including sales, professional, and consumer marketing.
• Experience developing and executing lifecycle and launch plans for prescription pharmaceutical brands.
• Experience with sales and marketing in the pain pharmaceutical space, especially in acute pain.
• Proven ability to build relationships and advocate among healthcare professionals.
• Experience with digital, multi-channel marketing, loyalty programs, and DTC campaigns.
• Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies.
• Strong analytical, creative, and critical thinking skills.
• Excellent verbal and written communication skills.
• Strong interpersonal skills and financial/budgeting acumen.
• Ability to travel up to 30%.
• Proficiency in English (reading, writing, speaking).

Nice to Have

• Experience with non-personal promotion strategies such as PR, social media, digital channels, and Point-of-Care channels.

Qualifications

• Bachelor's degree (MBA preferred)
• 12-15 years' experience in pharmaceutical marketing

Benefits & Perks

• Competitive salaries
• Benefits package
• Inclusive work environment