Senior Director, Marketing Science

Annalect

Chicago, IL

Full Time

Director

133k-190k

6 days ago

Job Description

About the Role

Join to apply for the Senior Director, Marketing Science role at Annalect. Annalect is the Data & Technology arm of Omnicom Media Group, leveraging data and technology to help clients build meaningful relationships through advanced analytics, transparency, and interoperability. The team focuses on marketing mix modeling and multi-touch attribution, managing data processing, exploration, statistical analysis, and creating insights and recommendations to support marketing strategies.

Key Responsibilities

Partner with agency account leadership to provide input into and ensure continual use of approved methodologies, frameworks, and capabilities.
Provide global data and analytic leadership and drive consistency across all of the marketing sciences resources.
Guide and approve creation of output templates for behavioral audience insights, audience segmentation, and predictive modeling.
Align methodology for budget allocation and scenario planning.
Review key optimization recommendations across markets/regions on an ongoing basis.
Facilitate ongoing communication between marketing science resources across markets and regions, promoting knowledge sharing, consistency, and innovation.

Requirements

15+ years of overall relevant experience.
5+ years of senior level experience at an integrated agency, marketing analytics, or consulting firm preferred.
5+ years of people management experience.
Deep knowledge of audience clustering/segmentation/profiling, audience predictive modeling, marketing mix modeling/econometric analysis, budget allocation/scenario planning, and market research techniques.
Experience with syndicated research sources/tools (e.g., ComScore, Nielsen, GfK MRI, Simmons), marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics tools (e.g., Google Analytics, Adobe Analytics), and various data sources.
Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, or related fields.
Advanced degree (MBA/MS) is preferred.

Nice to Have

Experience with advanced analytics and data-driven marketing strategies.
Familiarity with global marketing measurement standards and practices.

Qualifications

Bachelor's degree in relevant fields.
Advanced degree (MBA/MS) preferred.

Benefits & Perks

Health insurance, vision insurance, dental insurance.
401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account.
Vacation days, sick days, personal days, paid parental leave, paid medical leave, STD/LTD insurance benefits.
Generous PTO including vacation, personal days, Summer Friday program, and extended holiday time.
Hybrid work model with three days in-office and two days remote, with flexibility.

Working at Annalect

Annalect offers an incredibly fun, collaborative environment that encourages engagement and work/life balance. As part of Omnicom, it provides the backing and resources of a global billion-dollar company while maintaining the flexibility and pace of a startup, fostering innovation and fast-moving initiatives.

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