Senior Director of Digital Marketing Strategy

About the Role

Key Responsibilities

• Develop digital marketing analysis for individual properties, regional campaign initiatives, and recruiting efforts, including financial estimates, repositioning strategies, lease-up strategies, and presentation materials.
• Develop digital marketing financial estimates related to provided analysis.
• Attend Transition and Disposition calls to maintain current Boards in Project Management Software (Monday) for team alignment and management.
• Maintain Media Plan Dashboard for team alignment.
• Run Social Media Content Management Service and VG Corporate Social Media Strategy and Campaigns.
• Assist in naming proposals in collaboration with internal team members.
• Establish team KPIs and ensure digital channels meet or exceed all financial and engagement targets.
• Work with the Digital and Business Analytics team to automate digital reporting and improve delivery to clients.
• Gather customer insights through competitive landscape analysis, audits, A/B testing, and usage/success analysis, making strategic adjustments as needed.
• Evaluate and implement new tools and programs to improve workflows, including overseeing tools like Monday and PandaDoc.
• Evaluate current outside vendors, negotiate advertising rates and contracts, and recommend changes to optimize revenue and strategy.
• Assist in preparing and analyzing the annual GWS budget, including variance analysis and corrective actions.
• Build and manage the digital marketing team, setting clear goals and responsibilities, and conducting regular meetings.
• Attend annual in-person meetings in Detroit for collaboration and brainstorming.
• Interface with outside clients and RSMDs to convey services offered by GREENWORKS Studio and align services with client assets.
• Partner with IT/Digital Team & Operations Support on analytics, dashboards, and transitions.
• Schedule and participate in recurring meetings with RSMDs and the IT/BA/Digital Team to discuss trends, needs, and updates.
• Maintain professional knowledge through workshops, networking, and participation in professional societies.
• Track vendor and client invoices in collaboration with the accounting team.
• Manage multiple projects proactively, prioritize tasks, and coordinate efforts across teams.
• Partner with internal staff to maintain brand consistency and integrity.
• Collaborate with GWS SVP and Director of Operations to ensure consistency across GREENWORKS Studio.
• Run weekly GWS team meetings.

Requirements

• Ability to create functional strategies and specific objectives supporting the department or company's infrastructure.
• Requires 3+ years managerial experience.
• Effective communication skills.
• Experience with Microsoft O365 suite of products.
• Collaborative mindset and problem resolution skills.
• Ability to manage multiple projects, prioritize, and work proactively and independently.
• Strong partnership skills to maintain brand consistency.
• Ability to work with cross-functional teams and external vendors.

Nice to Have

• Experience in digital marketing analysis and strategy development.
• Knowledge of project management tools like Monday and PandaDoc.
• Experience negotiating advertising rates and contracts.

Qualifications

• No specific formal educational qualifications are mentioned.

Benefits & Perks

• Not explicitly specified in the description.