Senior Director of Lifecycle Marketing, Global VOD

Crunchyroll

Dallas, TX

Full Time

Director

14 days ago

Job Description

About the Role

We're looking for a leader to join our Growth Marketing team as Senior Director of Lifecycle Marketing. In this global role, you'll lead the vision and execution of lifecycle marketing programs that turn fans into loyal subscribers and loyal subscribers into lifelong advocates. Reporting to the VP of Retention & Engagement, you'll drive personalized, fan-first experiences across owned channels—email, push, in-app, SMS, MMS, WhatsApp, and content cards—powered by Braze. From converting AVOD viewers to onboarding, engagement, and winback, you'll activate the moments that matter most. You'll build and mentor a high-performing team, manage large budgets and agency partners, and collaborate across Product, Analytics, Regional Marketing, and more to deliver localized, data-driven campaigns that resonate globally.

Key Responsibilities

Lead global lifecycle strategy across key stages—acquisition, onboarding, engagement, retention, and winback
Manage Braze-powered channel execution (email, push, SMS, WhatsApp, in-app, content cards) to drive personalized, fan-first experiences
Use AVOD to grow SVOD subscriptions and scale lifecycle programs that boost conversion, reduce churn, and increase LTV
Define KPIs and build measurement frameworks in partnership with Analytics
Build and lead a high-performing data-driven team with clear ownership across lifecycle stages
Promote a test-and-learn culture focused on continuous growth
Collaborate with regional teams to localize campaigns for LATAM, EMEA, and APAC audiences
Partner with Martech, Product, Analytics, Programming, and Marketing to align on fan-first growth initiatives
Present strategy and results to senior leadership and champion lifecycle as an important business driver

Requirements

12+ years in lifecycle, CRM, or digital marketing, with experience in DTC subscription or streaming businesses
5+ years leading teams and managing large budgets
Strong grasp of customer journeys and lifecycle marketing strategies
Hands-on experience with Braze or similar platforms, using advanced features for scale, efficiency, and personalization
Experience driving subscriber growth through AVOD or freemium models
Experience with cross-functional collaboration and partner understanding in matrixed organizations
Global experience managing localized campaigns across multiple regions

Nice to Have

Passion for anime, entertainment, or fan-focused brands

Benefits & Perks

Salary plus performance bonus earning potential, paid annually
Flexible time off policies
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account (HSA) program
Health care and dependent care FSA
401(k) plan with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and pet-friendly offices

Working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy a supportive environment that values flexibility, well-being, and work-life balance.

Apply Now