Senior Director of Marketing

About the Role

Key Responsibilities

• Develop and execute an integrated marketing strategy and attribution model to drive qualified enrollment leads through the funnel.
• Oversee program and data management, measurement, analysis, and optimization of marketing activities.
• Manage the operating budget and resource external strategic marketing partner agencies.
• Develop, oversee, and evaluate demand generation vendors and activities.
• Lead and mentor a team that delivers and measures enrollment-oriented multichannel marketing programs.
• Collaborate with leaders of content, communications, creative, web, and external affairs.
• Manage marketing relationships and forge strong partnerships with Enrollment Management, Student Affairs, and Academic Affairs.
• Serve as a marketing leader providing strategic direction aligned with the university’s strategic plan and serve on the divisional leadership team.
• Participate as a leader on the Enrollment Leadership Team and the Communications Operations group, reporting plans and results to university leadership.
• Ensure regulatory and policy compliance relevant to the position.

Requirements

• Bachelor's degree in fields related to marketing and communications.
• 10+ years of related marketing experience.
• 3+ years' experience in a supervisory role managing multiple employees or interns.
• Experience building and refining results-oriented demand generation programs.
• Ability to effectively work within a Martech stack, preferably with Slate, Drupal, Google Analytics.
• Understanding of university enrollment strategy and approach.
• Successful track record with project management and cross-team coordination.
• Analytical skills and the ability to make data-driven recommendations.
• Organized, articulate, creative, and able to thrive with self-directed work.
• Track record of piloting ideas, iterating, measuring, and improving marketing programs.

Nice to Have

• Knowledge, Skills & Abilities including experience with demand generation programs.
• Experience working with creative and content development teams.
• Proactive problem-solving skills and strategic alignment with university leadership.

Qualifications

• Bachelor's degree in related fields to marketing and communications
• 10+ years of marketing experience
• 3+ years in a supervisory role managing multiple employees or interns

Benefits & Perks

• Medical & Rx Coverage (HSA Available)
• Dental, Vision, Flexible Spending Accounts
• Short Term Disability (STD) Insurance
• Long Term Disability (LTD) Insurance
• Life & Accidental Death & Dismemberment (AD&D) Insurance
• Employee Assistance Program (EAP)
• Pet Insurance
• Paid Leave & Sick Leave
• Retirement Plan (TIAA) with 5% employee contribution and 7% employer match
• Tuition Benefits
• Paid Holidays
• Services & Discounts