Senior Director of Product Marketing, Software

HP Enterprise Services

Spring, TX

Full Time

Director

181k-415k

17 days ago

Job Description

About the Role

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We value varied backgrounds, offer flexibility to manage work and personal needs, and encourage bold moves and growth. This role is designed as 'Hybrid' with an expectation of working on average 2 days per week from an HPE office. The Senior Director of Product Marketing will build and lead a high-performing team across HPE's Software portfolio, assess the market, develop go-to-market strategies, and act as a liaison between marketing and Business Units.

Key Responsibilities

Build a high functioning product marketing team, including assessing required skills, providing coaching and development, performance management, and recruiting new talent.
Collaborate with Business Units and Sales teams to develop annual go-to-market strategies targeting audiences, hero products, positioning, and customer needs.
Own messaging and positioning for core products, understanding buyer personas, and developing differentiated content for each customer segment.
Lead cross-functional teams to launch new products and capabilities, and drive ongoing thought leadership in relevant markets.
Develop materials to support sales, marketing, and revenue teams, including building writing and presentation skills within the team.
Drive demand programs such as thought leadership, content marketing, events, ABM, and earned media to grow HPE's share in target areas.
Collect and communicate customer, competitive, and industry insights to keep marketing teams aligned with external trends.
Act as an advocate for marketing within the Business Unit, voice of the customer within product organization, and BU advocate within the broader marketing team.
Track and analyze competitive intelligence, acting as a subject matter expert on competitive activity.

Requirements

10+ years in product marketing, with recent senior roles in B2B product marketing.
5+ years of direct people leadership experience, including scaling product marketing organizations.
7+ years of experience in the B2B Enterprise SaaS & Hybrid Cloud domains.
Solid understanding of marketing functions to effectively partner with other teams.
Ability to craft clear, differentiated stories that resonate in the market.
Strong writing and presentation skills with a focus on content development.
Growth-oriented leadership with a track record of developing high-performing teams.
Ability to get work done through others and operate at scale.
Bachelor's Degree or equivalent professional experience.

Nice to Have

Experience with accountabilities, action planning, active listening, business planning, coaching, commercial acumen, creativity, critical thinking, customer insights, data analysis management, design thinking, empathy, follow-through, growth mindset, managing ambiguity, market analysis.

Qualifications

Educational background includes a Bachelor's Degree or equivalent experience, coursework, or extensive related professional experience.

Benefits & Perks

Comprehensive health and wellbeing benefits supporting physical, financial, and emotional health.
Programs for personal and professional development to help reach career goals.
An inclusive work environment that values individual uniqueness and flexibility.
Salary range: USD 180,500 - 414,500 annually, with potential incentives.

Working at HP Enterprise Services

Our culture thrives on finding new and better ways to accelerate what's next. We value varied backgrounds, promote flexibility, and encourage bold moves and growth. We are unconditionally inclusive, celebrating individual uniqueness, and fostering an environment where everyone can succeed and grow together.

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