Senior Director of Strategy and Physician Engagement (Marketing)

About the Role

Key Responsibilities

• Lead a team responsible for identification, engagement, and maintenance of relationships with influential US thought leaders and KOLs in the cardiology community to stay abreast of changing behaviors, beliefs, and future trends.
• Harmonize KOL engagement strategies within the US Marketing organization and with cross-functional partners such as Medical Affairs, Payor Relations, Market Access, HEOR, etc.
• Develop and execute Centers of Excellence inclusive of all ZOLL CMS products.
• Design and implement educational programs, workshops, and symposia to enhance product understanding and adoption.
• Coordinate efforts to obtain Voice-of-Customer insights through Advisory Boards and other physician engagement activities.
• Build and maintain relationships with cardiology trade organizations.
• Align international KOL activities in collaboration with the EU Director of Marketing.
• Develop and implement a Global Clinical Evidence and Publication Strategy for the ZOLL CMS portfolio in partnership with Medical and Clinical Affairs and Marketing leadership.
• Represent ZOLL CMS at national and international cardiology congresses, engaging with high-profile global KOLs and scientific sessions.
• Identify and target new business opportunities within healthcare and medical device sectors by researching market trends, competitors, and potential partners.
• Collaborate with Product Marketing and R&D teams to align offerings with market needs and customer feedback.
• Participate in the annual strategic planning process as a cross-divisional leader.
• Lead, mentor, and develop a high-performing team focused on strategy and physician engagement.
• Foster a culture of collaboration, innovation, and excellence within the team.

Requirements

• Bachelor's Degree
• Master's Degree
• Minimum of 15 years' experience in strategic leadership roles within the medical device or healthcare industry, with experience in cardiology.
• Proven track record in physician engagement, market strategy development, new business development, and product management.
• Ability to synthesize current medical literature, assess market trends, and translate into commercially viable product development.
• High internal initiative with excellent analytical, strategic thinking, problem-solving skills, and strong business acumen.
• Effective leadership in a matrixed environment and strong verbal, written, and interpersonal communication skills.
• Ability to interact well with physicians, customers, and key opinion leaders.
• Demonstrated knowledge of strategic planning processes.
• Working knowledge of wireless communication technologies, clinical systems, and their healthcare applications (preferred).

Nice to Have

• Working knowledge of wireless communication technologies, clinical systems and their application in the healthcare environment (preferred).

Qualifications

• Bachelor's Degree
• Master's Degree
• 15+ years of experience in strategic leadership within healthcare or medical devices, especially cardiology.

Benefits & Perks

• Remote role with attendance in the Pittsburgh office monthly for meetings and events.
• Overnight travel approximately 40% of the time, including international and domestic travel.