Senior Director- Oncology Brand Marketing, Princeton, NJ - Hybrid

About the Role

Key Responsibilities

• Report directly to the Vice President/BU Head, Sales & Marketing.
• Create, implement, and measure the success of comprehensive marketing, communications, media, and public relations programs within the marketplace.
• Ensure consistent articulation of the brand strategy and positioning across the Oncology business unit and with internal and external partners.
• Be accountable for brands meeting or exceeding annual revenue and unit forecasts.
• Manage P&L and related budgets.
• Lead the brand forecasting process with cross-functional teams, provide input into market assumptions, and coordinate supply needs with the supply chain team.
• Develop and execute marketing programs and pilot initiatives to increase product adoption.
• Analyze impact of programs (digital, NPP, Peer to Peer) to optimize marketing mix with KPIs and ROI.
• Lead Brand Planning processes for OBU brands targeting both HCPs and patients, ensuring strategies are comprehensive and measurable.
• Lead and manage a team of up to 4 marketers of various levels.
• Act as subject matter expert on market landscape and competitive intelligence.
• Spend time in the field with OAMs and customers, owning KOL relationships.
• Participate in industry conferences to engage with customers and monitor market dynamics.
• Mentor and develop other marketers and interns.
• Share learnings with senior leadership to improve ROI and accelerate brand growth.
• Lead monthly GTN meetings with Finance and liaise with shared services to ensure budget adherence and profitability.
• Oversee inventory management with Manufacturing Supply team.
• Facilitate or co-lead launch meetings, sales meetings, and Speaker Training meetings.
• Work with HR and senior management to implement and ensure adherence to marketing team policies and corporate policies.
• Contribute to medical conference strategies, ensuring brand alignment supported by data.

Requirements

• Bachelor's degree with a minimum of 12 years of pharmaceutical/biotech commercial experience, including at least 7 years in Marketing/Brand Management.
• Minimum of 4 years of experience leading a team of direct reports in marketing.
• Strong brand planning, forecasting, brand building, budget management, vendor management, and product launch experience.
• Exceptional oral and written communication skills.
• Proficiency in Microsoft Office applications and familiarity with AI/ChatGPT tools.
• Solid business and financial acumen.
• Experience in building teams and launching new products in oncology.
• Experience with buy-and-bill models is a strong plus.
• Strong analytical, project management, fiscal management, and decision-making skills.
• Ability to work in a dynamic environment with a positive attitude and adaptability.
• Dependable leadership skills that foster trust and transparency.
• Collaborative, diplomatic, and respectful interpersonal skills.
• Willingness to travel overnight for conferences, field rides, and market research.

Nice to Have

• Experience in sales, managed care, and sales training.
• Experience in oncology product launches.
• Experience with buy-and-bill models.

Qualifications

• Bachelor's degree.
• At least 12 years of pharmaceutical/biotech commercial experience.
• At least 7 years in marketing/brand management.
• Leadership experience with direct reports.

Benefits & Perks

• Annual Performance Bonus Plan.
• Medical, dental, and vision coverage.
• Life insurance and disability insurance.
• 401(k) savings plan.
• Flexible spending accounts.
• Employee assistance program.
• Paid time off including vacation and sick leave.