Senior Director, Portfolio Marketing Business Partner

About the Role

Key Responsibilities

• Creates strategies to position Ricoh's solutions effectively, aligning with business goals to drive awareness, growth, and consistent messaging.
• Coordinates process inside of Marketing to generate portfolio GTM strategy jointly with BU stakeholders.
• Works closely with the Go-To-Market team to set campaign vision, scope, objectives, and budget in line with overall portfolio strategy.
• Gathers and analyzes market-specific data to identify trends, inform decision-making, and refine strategies.
• Works with BU leadership to analyze business performance, generate insights, and refine marketing strategies for continuous improvement.
• Develops and maintains customer segmentation, competitive intelligence, and market analysis to guide messaging and go-to-market deliverables.
• Defines and manages portfolio brand strategy, ensuring consistent branding across channels.
• Creates portfolio-driven content that communicates Ricoh's value proposition effectively.
• Executes personalized marketing strategies to enhance campaign execution and support demand generation.
• Coordinates and manages timelines, budgets, and resources for marketing strategy implementation.
• Collaborates cross-functionally with marketing, sales, product development, and other teams to support business initiatives.
• Determines and defines sales enablement and channel training needs, aligning offerings for a unified customer experience.
• Develops market research programs to gain customer insights and identify untapped opportunities.
• Communicates product competitive position and ensures effective product positioning and launch strategies.
• Supports product pricing, positioning, and market research to ensure competitiveness.
• Develops sales enablement tools and training materials.
• Engages with partners, attends partner QBRs, and provides insights into product and partner roadmaps.
• Reports on product performance and implements strategies for enhancement or mitigation as needed.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• 8-12 years of marketing experience with a strong focus on portfolio marketing.
• Strong analytical skills and ability to use data to inform decisions.
• Excellent written and verbal communication skills.
• Familiarity with sales alignment and lead management best practices.
• Budget management experience preferred.
• Project management experience is a plus.
• Strong understanding of digital marketing principles and campaign execution.
• Ability to collaborate across teams and drive results through influence.
• Data-driven approach to decision-making and performance measurement.
• Experience managing multiple projects and working within cross-functional teams.

Nice to Have

• Budget management experience.
• Project management experience.

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• 8-12 years of marketing experience.