Senior Director, Product Marketing

About the Role

Key Responsibilities

• Define and implement product marketing initiatives to support key performance indicators and revenue goals for the Impinj RAIN business unit
• Develop and communicate compelling product positioning, messaging, and value proposition for our product portfolio and partner products across multiple audiences
• Lead the planning and execution for new product launches, ensuring alignment across corporate marketing, sales, and product teams
• Define and deliver compelling technical sales enablement tools, presentations, and product training to drive customer adoption and retention, in collaboration with sales and partners
• Co-develop technical marketing content, webinars, and product trainings with our partner ecosystem
• Communicate product value to target audiences, including engineers, product managers, and C-level executives in the wireless, telecom, and IoT sectors
• Build and lead a high-performing product marketing team, fostering a culture of innovation, accountability, and continuous improvement
• Manage and optimize budget and resources for product and partner marketing to maximize ROI and achieve business objectives

Requirements

• 15+ years of product marketing, marketing, and business development experience, with at least 5 years in a senior leadership role, particularly in the semiconductor or wireless technology sector
• Bachelor's degree in marketing, business, technology, or relevant field of study such as electrical engineering, or equivalent experience
• Strong track record of leading successful product marketing teams and go-to-market strategies, particularly for complex, technical products
• Strong critical thinking and problem-solving skills to navigate sophisticated market dynamics
• Experience in delivering impactful messaging, positioning, and marketing collateral
• Excellent leadership and team management skills with a focus on cross-functional collaboration
• Strong communication, presentation, and influencing skills at all levels of the organization and with external stakeholders
• Ability to travel, up to 20%, including some international travel

Benefits & Perks

• Base pay range for this role across the US is $200,000 - $240,000, with individual pay depending on experience and role complexity
• Potential for additional rewards including merit increases, annual bonus, stock, and sales incentives based on performance
• US-based employees have access to healthcare benefits, a 401(k) plan, and company match
• Support for remote work or a desk with a view, and a flexible paid time-off policy
• Opportunities for professional growth and a collaborative, innovative work environment