Senior Director, Product Marketing

BCD Travel

Atlanta, GA

Full Time

Director

133k-150k

9 days ago

Job Description

About the Role

The Senior Director, Product Marketing will lead the vision and delivery of a next-generation program management platform aimed at saving time and reducing costs for travel management stakeholders. This role involves developing marketing strategies based on the 4 Ps—Product, Pricing, Placement, and Promotion—for enterprise products and services. The position is a key leadership role within the Digital Strategy and Advancement organization, working closely with product planning, global marketing, and commercial teams to enhance client value and position BCD Travel as a leader in digital travel services.

Key Responsibilities

Develop a clear product vision based on competitive analyses and input from commercial teams, customers, and technology teams
Drive consumer quality UI/UX to ensure products are polished, easy to access, and easy to use
Develop a robust GTM strategy and marketing plan against goals such as adoption, usage, upsell, and cross-sell
Manage internal and external product marketing and positioning of the platform's vision, adjusting based on commercial feedback and results
Serve as the subject matter expert on all products and solutions within the portfolio, supporting commercial teams with sales tools
Connect with strategic partners, listen to their feedback, and identify mutually beneficial opportunities
Manage personnel including hiring, coaching, scheduling, terminating, training, motivating, recognizing achievements, and evaluating

Requirements

Extensive work experience in a B2B product environment, preferably within FinTech, Data, or SaaS platforms
Understanding of both technology and product marketing disciplines
A data-driven mindset with the ability to analyze and translate behavioral data into actionable plans
Excellent communication and interpersonal skills for interacting with diverse partners and professionals
Competency with Microsoft Office Products and collaborative software for remote teamwork
Ability to manage and work effectively in a virtual and multinational team environment
Experience in business travel or travel management is a plus

Nice to Have

Experience in business travel or travel management

Qualifications

No specific formal educational qualifications are explicitly mentioned in the description

Benefits & Perks

Flexible working hours and work-from-home or remote opportunities
Opportunities to grow your skillset and career
Generous vacation days to rest and recharge
A compensation package including mental, physical, and financial wellbeing tools
Travel industry professional perks and discounts
An inclusive work environment where diversity is celebrated

Working at BCD Travel

We're a market leader in travel management, helping people and companies travel smart and achieve more. Our team of over 10,000 people operates in more than 100 countries, with the majority working virtually. We are committed to sustainability, diversity, inclusion, and driving success for our customers, our business, and ourselves. BCD Travel fosters a virtual, dynamic, and flexible work environment that promotes work-life balance and celebrates diversity.

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