Senior Director, Product Marketing

Circana

Chicago, IL

Full Time

Director

150k-175k

7 days ago

Job Description

About the Role

At Circana, we are a global company dedicated to fostering inclusivity and belonging, valuing diverse backgrounds, skills, and viewpoints to create a stronger, more innovative environment. We seek a Senior Director, Product Marketing to shape and scale our product marketing function worldwide, combining hands-on contribution with team leadership. This role involves defining product value narratives, driving global positioning, enabling sales and client engagement, and ensuring alignment across multiple teams in a remote, international setting.

Key Responsibilities

Lead, mentor, and grow a global product marketing team, including performance management and career development.
Anticipate industry shifts and develop scalable product marketing strategies to support growth and market expansion.
Own Circana's master brand positioning and ensure consistent application of product-level positioning frameworks.
Drive adoption of positioning statements, personas, UVPs, and proof points across industries and geographies.
Oversee creation of sales enablement resources, including decks, FAQs, and training modules, to support global sales efforts.
Partner with cross-functional teams such as Product, Competitive Intelligence, Training, Commercial, and Legal to ensure alignment and readiness for launches.
Act as the 'air traffic controller' for global product marketing, fostering collaboration and alignment across teams.
Partner with the Competitive Intelligence team to develop market insights, competitor assessments, and integrate customer feedback into strategies.
Support enterprise-level strategy by aligning multi-portfolio narratives and building scalable systems.

Requirements

10+ years of B2B product marketing experience, including 5+ years in leadership roles.
Experience in SaaS or data/analytics companies with a global scope.
Deep expertise in positioning frameworks, messaging development, and enablement tools.
Strong storytelling and executive communication skills.
Experience collaborating across Product, Training, Commercial, Marketing, and Legal functions.
Ability to build cohesion and culture across remote, global teams.
Demonstrated success in scaling organizations, market expansion, and M&A integration.
Leadership skills with a strategic, coaching leadership style.
Ability to analyze market and business insights and translate them into strategies.

Nice to Have

Experience in CPG, General Merchandise, or Retail industries.
Experience in launching enterprise solutions and building positioning frameworks.
Competence in market research and competitive analysis.

Qualifications

Formal educational background is implied but not explicitly specified.

Benefits & Perks

Salary range of $150,000 to $175,000, with eligibility for bonus pay.
Comprehensive benefits including paid time off, medical/dental/vision insurance, and 401(k).

Working at Circana

Circana fosters an inclusive, innovative, and collaborative culture that values continuous learning, feedback, and victories big and small. The company emphasizes flexibility, belonging, and the importance of bringing your full self to work. It champions behaviors such as curiosity, clarity, accountability, client focus, continuous improvement, inclusivity, and teamwork.

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