Senior Director Product Marketing, TransUnion Marketing Solutions

About the Role

Key Responsibilities

• Lead and manage a team of talented product marketers with deep knowledge of solutions, customers, and the market.
• Develop and execute go-to-market strategies, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion's Marketing Analytics product suite.
• Partner with product management leadership to develop go-to-market strategies, track KPIs, and co-manage pipeline and revenue.
• Collaborate with sales and vertical leadership to evaluate and prioritize segments, develop value propositions, and craft product messaging for go-to-market activities.
• Support international market rollouts by partnering with global marketing teams, including the UK, Canada, Germany, India, and South Africa.
• Build market awareness through participation in industry events and speaking engagements.
• Engage with analyst and influencer communities to familiarize them with our offerings.
• Perform market research, win/loss analysis, and competitive analysis to inform product positioning and sales enablement.
• Track, analyze, and report on key competition in Marketing Solutions.
• Diagnose client and prospect needs, translate into questions and use cases, and craft stories and positioning to address marketing opportunities.
• Work closely with marketing functions such as Campaign Management, Content, Events, Media, Branding & Design, and Web teams to execute GTM strategies and report on KPIs.

Requirements

• 12+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Marketing Analytics within the marketing/advertising technology ecosystem.
• 8+ years leading Product Marketing teams with diverse skill sets and experience levels.
• Experience working with big brands and establishing go-to-market strategies in the AdTech/MarTech industry.
• Expert understanding of the Adtech and Martech ecosystem and the needs of marketing teams in B2B organizations.
• Familiarity with different types of consumer data used in marketing and advertising programs.
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and supporting sales teams throughout the buyer journey.
• Education: Four-year accredited college degree required; MBA preferred.
• Passion for big data, analytics, data science, and machine learning in support of customer marketing use cases and solutions.

Nice to Have

• Experience working with international markets including the UK, Canada, Germany, India, and South Africa.
• Experience with marketing analytics and thought leadership campaigns.

Qualifications

• Four-year accredited college degree required.
• MBA preferred.

Benefits & Perks

• Flexible benefits including flexible time off, paid time off, up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts.
• Mental health support, disability benefits, paid parental leave, adoption assistance, fertility coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement.
• Charity gift matching, employee stock purchase plan, 401(k) with employer match.
• Access to Employee Resource Groups.