Senior Director, Social Media Strategy

About the Role

Key Responsibilities

• Lead the development and execution of a bold, enterprise-wide organic social media strategy that drives brand awareness, engagement, and traffic by defining channel roles, content strategies, and audience approaches across key platforms.
• Oversee brand safety, customer trust, and real-time engagement by establishing clear community management guidelines, moderation protocols, and escalation paths.
• Monitor sentiment, respond to customer inquiries, and coordinate with PR and Communications teams to manage risk, protect reputation, and build lasting relationships with audiences.
• Oversee the editorial vision and creative direction for organic social, ensuring platform-native storytelling, timely and differentiated content, and visual excellence.
• Own and optimize the performance of organic social through robust KPI frameworks, platform analytics, and content insights, translating data into strategic recommendations in partnership with the Digital Analytics team.
• Lead, mentor, and grow a high-performing team of social strategists and content creators while fostering a culture of collaboration, creativity, and accountability.
• Drive platform innovation and thought leadership by staying ahead of emerging trends, technologies, and content formats, testing new approaches such as short-form video, social commerce, and creator collaborations.
• Bring forward bold, future-facing ideas that position Scholastic as a category leader in organic social and inspire cross-functional teams to experiment and evolve.

Requirements

• Proven ability to lead and scale social media strategies across multiple brands, platforms, and audiences in a large organization.
• Strong editorial judgment and creative instincts, with a deep understanding of platform-native storytelling and audience engagement best practices.
• Experience managing high-performing teams, inspiring creativity, and partnering across marketing, PR, and lines of business.
• Fluency in social media performance metrics, platform insights tools, and digital customer behavior to inform strategy and iterate content.
• 10+ years in digital or social media marketing, with at least 5 years leading strategy and execution at the enterprise or multi-brand level.
• Experience in publishing, media, education, or consumer brands preferred.
• Familiarity with social listening and enterprise management platforms, such as Sprinklr.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field required; advanced degree preferred.

Nice to Have

• Experience in publishing, media, education, or consumer brands.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 10+ years in digital or social media marketing, with at least 5 years leading strategy and execution at the enterprise or multi-brand level.

Benefits & Perks

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan).
• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions.
• Tuition-Free programs for undergraduate and graduate degrees.
• Generous Parental Leave Program.
• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount.