Senior Director/Director, Demand Generation

Cvent

Tysons, VA

Full Time

Director

10 days ago

Job Description

About the Role

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and approximately 22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent offers a comprehensive event marketing and management platform for marketers and event professionals, along with software solutions for hotels, venues, and destinations to grow their group/MICE and corporate travel business. The company is committed to transforming the meetings and events industry through innovative technology that fosters human connection. Cvent emphasizes a culture of intrapreneurship, encouraging employees to think and act like entrepreneurs, embrace risk, and make autonomous decisions. The company values diverse perspectives and strives to create an inclusive environment that celebrates differences and shared connections.

Key Responsibilities

Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement
Build integrated, multi-channel campaigns including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments
Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, focusing on uncovering and engaging new buying centers
Partner with Sales and Customer Success to align on account plans and campaign execution strategies
Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries
Track and report on key KPIs such as expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel
Continuously test and optimize programs based on performance, feedback, and evolving customer needs

Requirements

10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM)
Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives
Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense
Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners
Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes
Analytical mindset with experience using data to drive prioritization and program optimization
Exceptional project management, communication, and stakeholder alignment skills
Bachelor's degree required

Qualifications

10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM)
Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives
Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense
Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners
Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes
Analytical mindset with experience using data to drive prioritization and program optimization
Exceptional project management, communication, and stakeholder alignment skills
Bachelor's degree required

Working at Cvent

The DNA of Cvent is its people, with a culture that emphasizes intrapreneurship—encouraging employees to think and act like entrepreneurs, take risks, and make autonomous decisions. Cvent values diverse perspectives, fosters an inclusive environment, and celebrates differences while building shared connections.

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