Senior eCommerce Analyst

Gnc Holdings

Pittsburgh, PA

Full Time

Senior

5 days ago

Job Description

About the Role

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well! GNC is seeking an experienced Senior eCommerce Analyst to join our growing digital team. In this role, you will transform data into insights that drive strategy, optimize site performance, and accelerate revenue growth.

Key Responsibilities

Analyzing digital sales performance, customer behavior, and marketing effectiveness to drive growth across our eCommerce business.
Delivering recurring and ad-hoc reporting on key site metrics like traffic, conversion rate, bounce rate, AOV, and revenue.
Building and updating dashboards in tools like Quantum Metric, Power BI, Looker, GA4, or Excel.
Delivering concise summaries of analytical findings for leadership and making recommendations based on business objectives.
Analyzing customer behavior across web journeys and funnel stages to uncover opportunities for optimization and personalization.
Working with the merchandising and UX teams to identify areas of opportunity based on supporting data.
Analyzing site traffic trends and collaborating with marketing to optimize entry points.
Supporting Testing Specialist on defining goals and KPIs for A/B tests, monitoring, and compiling test results.
Taking ownership of projects and driving them forward by engaging with appropriate business partners.

Requirements

Bachelor's or Master's degree in Business, Statistics, Data Analytics, Economics, Finance, or a related field.
4-5 years of experience in analytics, marketing, ecommerce, or a related field.
Experience with GA4, Google Tag Manager, or similar tools.
Ability to explain data and insights clearly to collaborators across departments.
Enjoys working cross-functionally with designers, merchandisers, and marketers.
Experience with A/B testing tools or understanding of how online experiments work.
Familiarity with SQL.
Basic knowledge of Javascript, CSS, and HTML.
Experience with Business Intelligence tools like Power BI, Looker, and Tableau.
Exposure to site tagging and event planning (GTM, data layers, etc.).

Nice to Have

Experience with site tagging and event planning (GTM, data layers, etc.).

Qualifications

Bachelor's or Master's degree in Business, Statistics, Data Analytics, Economics, Finance, or a related field.
4-5 years of relevant experience.

Working at Gnc Holdings

GNC embraces a dynamic environment where innovation meets passion, fostering a collaborative atmosphere that values health, wellness, and continuous improvement.

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