Senior Enterprise Social Media Content Strategist

About the Role

Key Responsibilities

• Manage and write B2B content for various social platforms (with a strong focus on LinkedIn), including text posts, images, videos, and infographics.
• Collaborate with the corporate social team to develop and maintain a detailed social strategy in alignment with business objectives.
• Work closely with Portfolio and Thought Leadership Content Strategists to package and distribute their content in social optimized formats.
• Work with internal and external influencers to amplify Adobe's brand and key narratives with our target audiences.
• Collaborate with marketing and creative groups to develop and sustain an editorial calendar that aligns with broader campaigns.
• Stay informed on emerging trends in AI content consumption and LLM optimization.
• Ensure consistent brand voice and visual identity across social activations.
• Monitor competitor activity and industry trends to inform strategy.
• Improve the value of each piece of content by re-purposing it across multiple formats and channels.
• Tailor content for platform-specific standards and audience expectations.
• Organize and manage a content library for easy reuse and reference.
• Partner with video producers and creative teams to develop short-form video content for owned social and paid channels.
• Define and support a cohesive YouTube strategy to cross-promote and drive additional viewership and value from video content hosted on business.adobe.com.
• Track and analyze content performance across channels using social media and paid media analytics tools.
• Develop regular reports with insights and recommendations for improvement.
• Use data to inform future content strategies and campaign planning.

Requirements

• 8 - 10 years of experience in social media management, digital marketing, or content strategy.
• Strong understanding of B2B marketing, especially on LinkedIn and other social platforms.
• Experience with paid media sponsorships, video content creation, and AI/LLM optimization.
• Excellent writing, editing, and storytelling skills.
• Proficiency in social media tools and analytics platforms.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Creative problem solver with a strategic approach and attention to detail.

Nice to Have

• Experience with AI content consumption and LLM optimization.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media management and content strategy is required.

Benefits & Perks

• The U.S. pay range for this position is $110,800 -- $209,500 annually.
• Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
• Your recruiter can share more about the specific salary range for the job location during the hiring process.
• At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.
• Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.