Senior Enterprise Social Media Content Strategist

About the Role

Key Responsibilities

• Manage and write B2B content for various social platforms (with a strong focus on LinkedIn), including text posts, images, videos, and infographics.
• Collaborate with the corporate social team to develop and maintain a detailed social strategy in alignment with business objectives.
• Work closely with Portfolio and Thought Leadership Content Strategists to package and distribute their content in social optimized formats.
• Work with internal and external influencers to amplify Adobe's brand and key narratives with our target audiences.
• Collaborate with marketing and creative groups to develop and sustain an editorial calendar that aligns with broader campaigns.
• Stay informed on emerging trends in AI content consumption and LLM optimization.
• Ensure consistent brand voice and visual identity across social activations.
• Monitor competitor activity and industry trends to inform strategy.
• Partner with video producers and creative teams to develop short-form video content for owned social and paid channels.
• Define and support a cohesive YouTube strategy to cross-promote and drive additional viewership and value from video content hosted on business.adobe.com.
• Track and analyze content performance across channels using social media and paid media analytics tools.
• Develop regular reports with insights and recommendations for improvement.
• Use data to inform future content strategies and campaign planning.

Requirements

• 8-10 years of experience in social media management, digital marketing, or content strategy.
• Strong understanding of B2B marketing, especially on LinkedIn and other social platforms.
• Experience with paid media sponsorships, video content creation, and AI/LLM optimization.
• Excellent writing, editing, and storytelling skills.
• Proficiency in social media tools and analytics platforms.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Creative problem solver with a strategic approach and attention to detail.

Nice to Have

• Experience with social media content optimization and repurposing.
• Knowledge of emerging trends in AI content consumption and LLMs.
• Experience developing and executing YouTube strategies.

Qualifications

• Educational background is not explicitly specified but implied to be aligned with senior-level experience in digital marketing or related fields.

Benefits & Perks

• Competitive salary range of $110,800 -- $209,500 annually, varying by location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Additional details about compensation are provided during the hiring process.