Senior Global E-Commerce Analyst

New Balance Athletics

Boston, MA

Full Time

Senior

9 days ago

Job Description

About the Role

New Balance is seeking a Global E-Commerce Senior Analyst to join our Global Direct to Consumer Team. This role is critical in driving data-informed decisions across our global ecommerce ecosystem, supporting both commercial performance and consumer experience enhancements on newbalance.com. The analyst will collaborate with regional teams to ensure KPI alignment, optimize digital operations, and influence technology roadmaps, supporting the scaling of our ecommerce business worldwide.

Key Responsibilities

Own the reporting and analysis of global ecommerce KPIs including traffic, conversion, AOV, revenue, etc.
Partner with Digital Product & Engineering teams to develop and maintain dashboards using Power BI, GA4, Content Square, and other analytics tools.
Translate complex data into clear, actionable insights for global and regional stakeholders.
Champion 1st- and 3rd-party consumer data to set benchmarks and compare performance to industry standards.
Analyze operational metrics such as site speed, checkout flow, and fulfillment rates to identify friction points.
Support A/B testing and experimentation to validate new features and UX enhancements.
Partner with Digital Product & Engineering to set requirements for tagging and data capture processes to ensure accuracy and completeness.
Partner with regional insights & analytics teams to understand local trends and tailor insights accordingly.
Share best practices and foster a culture of data literacy and experimentation.
Support training initiatives to improve end-user experience with analytics tools and dashboards.
Support migration and standardization of reporting across Retail and Ecommerce channels.

Requirements

Bachelor's degree in Marketing, Business Analytics, or a related field preferred.
5+ years of experience in digital analytics, ecommerce, or consumer insights.
Advanced proficiency in Google Analytics (GA4) and Power BI required.
Experience with Content Square and Salesforce preferred.
Experience with tag management systems (e.g., Tealium, GTM) and A/B testing tools (e.g., Optimizely).
Familiarity with SQL, Python, or R preferred.
Strong storytelling skills with data and ability to influence cross-functional teams.
Passion for consumer behavior and digital experience optimization.
Collaborative mindset and ability to thrive in a fast-paced, global environment.

Nice to Have

Experience with Content Square and Salesforce.
Experience with SQL, Python, or R.

Qualifications

Bachelor's degree in Marketing, Business Analytics, or a related field.

Benefits & Perks

Comprehensive traditional benefits including medical insurance options, dental, vision, life insurance, and 401K.
Opportunities for online learning and development courses, tuition reimbursement, and mentorship programs.
Monthly $100 student loan support and a yearly $1,000 lifestyle reimbursement.
Four weeks of vacation, 12 holidays, and generous parental leave.
Flexible work schedule with hybrid model and 'Work from Anywhere' options for four weeks per year.
Associate discounts and additional benefits for temporary and part-time associates.

Working at New Balance Athletics

New Balance fosters a culture founded on core values emphasizing teamwork, collaboration, and inclusivity. The company promotes a hybrid work model that encourages in-person experiences while maintaining flexibility, with a focus on in-person teamwork and connection across North American offices. The culture emphasizes innovation, bold action, and creating a welcoming environment where associates feel respected and empowered to shape the future.

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