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Senior Global E-Commerce Analyst

New Balance Athletics

Brighton, MI
Full Time
Senior
9 days ago

Job Description

About the Role

Senior Global E-Commerce Analyst at New Balance is a key role within the Global Direct to Consumer Team, responsible for driving data-informed decisions across the global ecommerce ecosystem. The role supports commercial performance and enhances consumer experience on newbalance.com by embedding insights into go-to-market strategies, optimizing digital operations, and influencing technology roadmaps. The analyst collaborates with regional ecommerce leaders across NA, EMEA, APAC, Japan, and China, and reports on global KPIs across over 30 instances of newbalance.com worldwide.

Key Responsibilities

  • Own the reporting and analysis of global ecommerce KPIs including traffic, conversion, AOV, revenue, etc.
  • Partner with Digital Product & Engineering teams to develop and maintain dashboards using Power BI, GA4, Content Square, and other analytics tools.
  • Translate complex data into clear, actionable insights for global and regional stakeholders.
  • Champion 1st- and 3rd-party consumer data to set benchmarks and compare performance to industry standards.
  • Analyze operational metrics such as site speed, checkout flow, and fulfillment rates to identify friction points.
  • Support A/B testing and experimentation to validate new features and UX enhancements.
  • Partner with Digital Product & Engineering to set requirements for tagging and data capture processes to ensure accuracy and completeness.
  • Partner with regional insights & analytics teams to understand local trends and tailor insights accordingly.
  • Share best practices and foster a culture of data literacy and experimentation.
  • Support training initiatives to improve end-user experience with analytics tools and dashboards.
  • Support migration and standardization of reporting across Retail and Ecommerce channels.

Requirements

  • Bachelor's degree in Marketing, Business Analytics, or a related field preferred.
  • 5+ years of experience in digital analytics, ecommerce, or consumer insights.
  • Advanced proficiency in Google Analytics (GA4) and Power BI required.
  • Content Square and Salesforce experience preferred.
  • Experience with tag management systems (e.g., Tealium, GTM) and A/B testing tools (e.g., Optimizely).
  • Familiarity with SQL, Python, or R preferred.
  • Strong storytelling skills with data and ability to influence cross-functional teams.
  • Passion for consumer behavior and digital experience optimization.
  • Collaborative mindset and ability to thrive in a fast-paced, global environment.

Nice to Have

  • Experience with Content Square and Salesforce.
  • Experience with SQL, Python, or R.

Qualifications

  • Bachelor's degree in Marketing, Business Analytics, or a related field (preferred).
  • 5+ years of experience in digital analytics, ecommerce, or consumer insights.

Benefits & Perks

  • Comprehensive traditional benefits including medical insurance options, dental, vision, life insurance, and 401K.
  • Opportunities for online learning and development courses, tuition reimbursement, and mentorship programs.
  • Monthly $100 student loan support and a yearly $1,000 lifestyle reimbursement.
  • Four weeks of vacation, 12 holidays, and generous parental leave.
  • Flexible work schedule with hybrid model and 'Work from Anywhere' options for four weeks per year.
  • Associate discounts and other perks.

Working at New Balance Athletics

New Balance fosters a culture founded on its core values, emphasizing in-person teamwork and collaboration. The North American hybrid work model encourages in-office experiences while maintaining flexibility. The company values work-life balance, inclusivity, and continuous growth through learning and development opportunities.

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Job Details

Posted AtSep 12, 2025
Job CategoryData Analytics
SalaryCompetitive salary
Job TypeFull Time
Work ModeHybrid
ExperienceSenior

Job Skills

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About New Balance Athletics

Website

newbalance.com

Location

Brighton, MI

Industry

Shoe Retailers

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