Senior Graphic Designer

About the Role

Key Responsibilities

• Translate the Touchland brand identity into compelling, consistent visual assets across digital and physical touchpoints.
• Uphold and evolve the brand's visual guidelines to ensure a cohesive experience across platforms and channels.
• Support campaign ideation and development, bringing a creative perspective to storytelling that connects with our community and stands out in a crowded beauty landscape.
• Design performance-driven creative for paid media (Meta, TikTok, Google), ensuring all assets align with brand and performance objectives.
• Create engaging organic social content and templates, including story layouts, reels thumbnails, UGC overlays, and motion/animated graphics when needed.
• Collaborate with the social team to iterate on content that is reactive, trend-driven, and brand-relevant.
• Continuously test and optimize visual approaches for click-through, engagement, and retention.
• Design visual assets for touchland.com including homepage modules, product pages, promotional banners, and landing pages.
• Design visual assets for email and SMS campaigns, working within brand guidelines to bring freshness and visual impact to recurring and campaign-based sends.
• Partner with marketing and digital teams to ensure assets meet creative, UX, and performance expectations.
• Support retail design initiatives including in-store signage, endcap displays, planograms, and event visuals.
• Assist with the creation of packaging design, dielines, and product extensions in collaboration with the Creative Director and product development team.
• Design touchpoints for brand collaborations (e.g., Disney, Hello Kitty, Crocs), ensuring partner and brand guidelines are met with creative excellence.
• Contribute to the development of new merch and accessories from concept to execution.
• Contribute to creative concepting sessions and moodboarding for launches, campaigns, and new product storytelling.
• Assist on set during photoshoots (ecomm, lifestyle, campaign), supporting layout planning, styling, and real-time feedback.
• Collaborate with external partners, freelancers, or studios as needed to ensure consistency and quality of deliverables.
• Provide production-ready files to vendors and printers with an understanding of print requirements and specifications.
• Work closely with the Creative Director, cross-functional stakeholders, and project managers to meet timelines and brand standards.
• Manage multiple design projects at once, proactively communicating bandwidth and timelines.
• Organize and maintain a structured file system, ensuring assets are easily accessible and up to date.
• Participate in creative reviews with an openness to feedback and commitment to iterating quickly.

Requirements

• 3-4 years of relevant experience as a Graphic designer / Creative Direction with previous brand design experience, preferably within beauty, fashion, or consumer lifestyle brands.
• Demonstrates elevated design taste, brand storytelling, and multi-platform thinking across print, OOH, digital, packaging and 360 marketing campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma a plus.
• Strong understanding of typography, layout, and color theory.
• Experience in motion graphics or video editing (After Effects, Premiere) is a plus.
• Highly detail-oriented, organized, and able to manage multiple projects simultaneously.
• Strong communication skills and collaborative spirit—eager to contribute and grow in a fast-paced, ambitious team.
• Passionate about aesthetics, innovation, and the future of beauty.

Nice to Have

• Have worked with beauty, skincare, or fragrance brands.
• Are a self-starter who thrives on both direction and autonomy.
• Love turning visual trends into branded moments.
• Are curious, resourceful, and endlessly inspired.