Senior Lead - B2B Marketing, General Sporting Goods

About the Role

Key Responsibilities

• Own the end-to-end marketing strategy for the General Sporting Goods channel and key accounts, translating brand priorities into clear, account-specific plans that drive commercial impact
• Build and lead fully integrated campaigns across media, in-store, digital, and experience, ensuring a consistent and elevated brand presence
• Serve as the primary point of contact for senior marketing leadership at GSG accounts and internal sales leadership, driving alignment and influence at all levels
• Manage and mentor a high-performing smaller team, fostering their growth and ensuring impactful contributions
• Lead cross-functional collaboration with trade, events, visual merchandising, and tech reps to execute seamlessly and amplify brand stories in the market
• Anticipate market trends and consumer insights to continuously innovate and optimize marketing initiatives within the B2B landscape
• Drive a data-informed approach to campaign development and performance measurement, ensuring marketing efforts are strategically aligned with business objectives and deliver measurable results

Requirements

• Bring 7+ years of experience in B2B marketing within a premium or performance-oriented global retailer, ideally within the footwear or apparel industries
• Have 1+ years of direct people leadership experience, guiding and developing high-performing marketing teams
• Demonstrate strong strategic alignment and proven project management skills, overseeing projects in alignment with company priorities
• Exhibit a keen understanding of synthesizing people and interests, and skilled in influential communication
• Possess a deep understanding of multi-channel marketing strategies, including digital, in-store, and experiential activations
• Have strong analytical capabilities, able to translate complex data into actionable insights
• Willingness to travel up to 30% to global hubs and key accounts

Nice to Have

• Experience within the footwear or apparel industries
• Experience in a global retail environment
• Knowledge of digital, in-store, and experiential marketing

Qualifications

• Experience in B2B marketing within a premium or performance-oriented global retailer
• Leadership experience guiding marketing teams

Benefits & Perks

• An environment designed to give people the tools to develop holistically, stay active, learn, explore, and innovate
• Supportive, team-oriented atmosphere
• Access to personal self-care for physical and mental well-being
• Purpose-driven work environment