Senior Manager, Analytics

About the Role

Key Responsibilities

• Manage complex analytics projects ensuring accurate, timely results that align with client requirements.
• Collaborate with Audience Analytics, Data Science, Marketing, and Product teams to design and implement analytics solutions.
• Define measurement frameworks across the full marketing funnel, aligning KPIs with business objectives.
• Design analytics solutions tailored to client objectives, develop customized measurement and testing frameworks and defining data flows for comprehensive reporting.
• Effectively communicate analytics insights to stakeholders.
• Drive innovation in analytics methodologies, refining workflows and creating scalable solutions that address needs.
• Establish and promote analytics best practices to enhance performance and ensure consistency.
• Develop documents to facilitate knowledge sharing and support continuous improvement of the analytics team.
• Anticipate project risk and constraints and proactively create solutions.
• Manage and mentor analysts contributing to their technical and career development.

Requirements

• Analytics consulting experience in retail or B2B with client engagement, requirements gathering, and project coordination.
• Experience with SQL, Python, and Alteryx for custom data extractions, analysis, and automations supporting decision making.
• Experience developing ETL pipelines.
• Experience creating machine learning and predictive analytics models.
• Experience analyzing large datasets including clickstream data.
• Experience with Tableau and Power BI to create dashboards and reports.
• Experience in Adobe Analytics or Google Analytics for web and marketing insights, customer journey analysis, and segmentation.
• Experience with A/B testing, multivariate testing, and conversion optimization.
• Experience with tag management tools (Adobe Launch or Tealium) for event tracking and analytics integration.
• Experience in a cloud platform (Azure, AWS, or GCP).
• Experience working with data from media platforms, site analytics, and CRM/sales data (Salesforce, Marketo, or Eloqua).
• Managing and mentoring 1-3 people, including remote workers.
• Master's degree or foreign equivalent in Statistics, Engineering, or related field and at least one year of experience as a Senior Analytics Analyst or related occupation.

Nice to Have

• Experience with cloud platforms such as Azure, AWS, or GCP.
• Experience working with media platforms, site analytics, and CRM/sales data like Salesforce, Marketo, or Eloqua.

Qualifications

• Master's degree or foreign equivalent in Statistics, Engineering, or related field
• At least one (1) year of experience as a Senior Analytics Analyst or related occupation

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave