Senior Manager, Commercial Marketing - Connected Care

About the Role

Key Responsibilities

• Partner with sales and product management to ensure tools, materials, sales aides, competitive positioning, and value propositions align with customer needs and product offerings.
• Translate business strategy and priorities into global and regional marketing strategies.
• Analyze market size, growth, key drivers, and pricing for relevant markets, companies, and products.
• Understand customer decision-making and purchasing processes.
• Become an internal subject matter authority across the portfolio.
• Gather and communicate customer insights and findings across the organization.
• Clarify portfolio and product-specific value propositions and positioning relative to customer pain points and competitors.
• Implement omnichannel marketing strategies and modernize media, content, and event approaches.
• Develop marketing plans for outside developed markets and enable growth internationally.
• Lead tactical execution including launch timelines, milestones, campaigns, sales tools, and customer education programs.
• Develop KPIs and metrics to track campaign effectiveness and report to senior leadership.
• Create and manage industry-facing content such as web content and social media.
• Deliver promotional programs pre-launch, launch, and post-launch to increase product adoption.
• Develop lead generation campaigns and measure their effectiveness.
• Maintain expertise on competitors' connected care portfolios.
• Support product launches, field sales, and other marketing activities.
• Generate and analyze competitive intelligence to inform sales and marketing strategies.
• Collaborate with Medical Affairs to support high-value studies and claims in marketing materials.
• Identify process gaps and streamline content creation processes.

Requirements

• Bachelor's degree required; MBA or graduate degree is a plus.
• 3-5 years of prior marketing experience with a proven track record of successful campaigns.
• Experience in the healthcare industry is preferred.
• Strong analytical skills and ability to interpret data for marketing decisions.
• Excellent communication, presentation, and project management skills.
• Strong understanding of marketing automation tools and Salesforce.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong work ethic and comfort with ambiguity.
• Ability to travel up to 25%, including internationally.
• Availability to work 3 days per week in the Raleigh (NC) office or other specified locations.

Nice to Have

• Technical understanding of IT and connected care environments.
• Robust knowledge of clinical processes and workflows.
• Understanding of IP networking, enterprise IT/iOT solutions, cloud, and on-prem solutions.

Qualifications

• Bachelor's degree (required).
• MBA and/or graduate degree (preferred).
• 3-5 years of marketing experience with successful campaign development and implementation.

Benefits & Perks

• Comprehensive compensation and benefits packages including medical and dental coverage from day one.
• Insurance coverage for life, accident, disability, and travel insurance.
• Financial benefits such as Employee Stock Purchase Plan and 401(k) with company match.
• Flexible Spending Accounts, educational assistance, paid holidays, paid time off (20-35 days), family and medical leaves, and parental leave.
• Additional benefits including commuting benefits, Employee Discount Program, Employee Assistance Program, and childcare benefits.